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Heyi Li

Heyi Li

CEMS MiM postgraduate

31 years old
Beijing (100084) China
Employed Available

Product Management & Strategy Intern

Volkswagen Group China
Since June 2017
Beijing
China
  • Market Analysis: analyze the automobile market, competitors and customer preference, grasp the situation of ICE and NEV development
  • Product Portfolio & Positioning: design the strategy of product matrix and differentiate the positioning
  • Product Planning: participate into the design briefing, equipment portfolio and price derivation processes