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Heyi Li

Heyi Li

CEMS MiM postgraduate

31 years old
Beijing (100084) China
Employed Available

President of Student Board

CEMS Club of SEM of Tsinghua University
Since July 2017
  • Strategy Planning: design organization structure and staffing, make working plans and set stage goals
  • Business Partnership: develop corporate cooperation such as Baidu and Tencent Visit; assist the career center to conduct company activities
  • CEMS Brand Management: lead the CEMS Corporate Partner Brochure Design Program and expand the influence of CEMS brand in China
  • Cross-Culture Communication: conduct cross-culture activities among international students such as seminars and parties

Product Management & Strategy Intern

Volkswagen Group China
Since June 2017
Beijing
China
  • Market Analysis: analyze the automobile market, competitors and customer preference, grasp the situation of ICE and NEV development
  • Product Portfolio & Positioning: design the strategy of product matrix and differentiate the positioning
  • Product Planning: participate into the design briefing, equipment portfolio and price derivation processes

Tiantian News Operation Intern

Tencent OMG Group
June 2016 to July 2016
  • Competitor Comparison: compared Tiantian News’ with competitors’ performance from the perspectives such as user activeness, article amount, page view, etc.
  • Incentive Mechanism Design: regularly updated the subsidy data of 1000+ We Media, adjusted the incentive mechanism and simulated the effects
  • Anti-fraud Detection: detected the fraud actions by comparing the average PV and single PV

Data operater Intern

UBER Beijing
Since 2016
Beijing, China
  • Data Collection: designed questionnaires in Sojump to collect statistical data referring to user demands
  • Data Processing: data reduction and duplicate checking by Google doc, basic processing by PIVOT
  • Data Analysis: designed metrics to filter data by SQL according to user psychology and behavior
  • Data Report: made weekly report of data analysis and improved team performance through group discussion

Consulting Assistant

Beijing Houtong Management Consulting Ltd.
May 2015 to 2015
Beijing, China
  • Sand Table Development: designed and improved the content, form and tools of the HRM sand table
  • HRM Consulting Project: assisted in launching the consulting project for CHINA OVERSEAS HOLDING GROUP, finishing the early-stage interviews and problem diagnosis
  • Software Development: participated in the development, test, database construction, and brochure designation of Wintop HRM Management software
  • WeChat HTML5: independently designed and produced Human Resource WeChat Classes by H5 tools