Analyzed sub-segments in food and beverage industry, conducted industry report with a focus on consumer-market gap exploitation, advising product portfolio diversification strategy for LePur
Benchmarked food and beverage startups in four different sub-segments, identified key success factors in each case, formulating actionable recommendations to R&D and marketing departments within the company
Consolidated industry data and customer research, followed industry events and product launch, creating weekly food and beverage industry snapshot that is directly delivered to CEO
Company Description
Founded in 2015, LePur is one of the fastest-growing brands to have emerged as Chinese consumers upgrade their consumption preferences. LePur offers a wide range of high-end products, including high-protein Greek yogurt and cereal. It is the earliest strategic investment target of Coca-Cola Co. China.
