Assessed silver and platinum manufacturing industry, formulated industry reports on value chain integration opportunities, serving as reference for looking for investment targets for the company
Studied cutting-edge technology and startups in the field of science and technology, critiqued current advocates for RPA, wrote new media articles in the field of science and technology, with average view at around 1000
Led a team of 4 developing Manufoodture, a supplier selection model for food and beverage companies, winning national 2nd place out of 9954 contestants in Deloitte Digital Competition
Defined key demand of users, outlined core issues of current process through survey, expert interviews and desk research, gaining empathetic understanding of supplier selection practices
Designed user interface, synthesized information from multiple data sources, applied TOPSIS and AHP algorithm to refine model, producing scaled-down prototype
Researched use cases of efficiency optimization at food factory, inspected automation practices in predictive analytics and process control to develop possible solutions for confectionery factories for client
Summarized 10 interviews, mapped out production procedures of target factory and benchmarked the process against that of competitors, identifying workflow enhancement opportunities
Analyzed sub-segments in food and beverage industry, conducted industry report with a focus on consumer-market gap exploitation, advising product portfolio diversification strategy for LePur
Benchmarked food and beverage startups in four different sub-segments, identified key success factors in each case, formulating actionable recommendations to R&D and marketing departments within the company
Consolidated industry data and customer research, followed industry events and product launch, creating weekly food and beverage industry snapshot that is directly delivered to CEO
Company Description
Founded in 2015, LePur is one of the fastest-growing brands to have emerged as Chinese consumers upgrade their consumption preferences. LePur offers a wide range of high-end products, including high-protein Greek yogurt and cereal. It is the earliest strategic investment target of Coca-Cola Co. China.
Exhibited price, use method and physician feedback of over 40 osteoporosis treatment methods via cold call and desk research, diagnosing reason behind low penetration rate of bisphosphonate in China
Outlined retail strategy of main players in smartphone industry by tracking online & offline promotion offers and exploring distributor management policy, derived marketing strategy in rural China
Updated monthly industry information, facilitated visualized data to forecast sales of engines business and performed statistical analysis using STATA
Collaborated with cross-functional teams in business intelligence collection and created report and newsletter about market trends to inform executives in Great China region
Initiated policy analysis for bus and truck industry by summarizing policies from 10 national and regional departments, delivered the analysis to directly aid in production arrangement in engine business unit
Utilized Nielsen database to conduct data mining; took charge of data update and representation in 3 monthly reports and industry snapshots and 1 quarterly report
Analyzed trends, relative market share, strategic positions and competition landscape for dairy industry. Composed supporting marketing reports for more than 10 speical subjects
Assisted CPG team in presenting strategic consulting service, communicated with cross-department experts in tender preparation
Directed development and implementation of marketing and operation strategy, built up a cross-school network of over 40 affiliates, designed tutoring and lecturing services
Sold more than 15,000 publications by online promotions and achieved in >¥600,000 in sales
Planned and implemented college counseling lectures to high school students, organized career camp with Shenzhen University, collaborated with Shenzhen Education Bureau to promote career planning in high school
Company Description
Educational startup providing college counseling service, holding academic lectures and selling exam preps to high school students. The startup won the “National Undergraduate Enterprise Program” award in 2014
