Zhuorong LI

Experiences

Assessed silver and platinum manufacturing industry, formulated industry reports on value chain integration opportunities, serving as reference for looking for investment targets for the company
Studied cutting-edge technology and startups in the field of science and technology, critiqued current advocates for RPA, wrote new media articles in the field of science and technology, with average view at around 1000

Led a team of 4 developing Manufoodture, a supplier selection model for food and beverage companies, winning national 2nd place out of 9954 contestants in Deloitte Digital Competition
Defined key demand of users, outlined core issues of current process through survey, expert interviews and desk research, gaining empathetic understanding of supplier selection practices
Designed user interface, synthesized information from multiple data sources, applied TOPSIS and AHP algorithm to refine model, producing scaled-down prototype

Researched use cases of efficiency optimization at food factory, inspected automation practices in predictive analytics and process control to develop possible solutions for confectionery factories for client
Summarized 10 interviews, mapped out production procedures of target factory and benchmarked the process against that of competitors, identifying workflow enhancement opportunities

Analyzed sub-segments in food and beverage industry, conducted industry report with a focus on consumer-market gap exploitation, advising product portfolio diversification strategy for LePur
Benchmarked food and beverage startups in four different sub-segments, identified key success factors in each case, formulating actionable recommendations to R&D and marketing departments within the company
Consolidated industry data and customer research, followed industry events and product launch, creating weekly food and beverage industry snapshot that is directly delivered to CEO

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Exhibited price, use method and physician feedback of over 40 osteoporosis treatment methods via cold call and desk research, diagnosing reason behind low penetration rate of bisphosphonate in China
Outlined retail strategy of main players in smartphone industry by tracking online & offline promotion offers and exploring distributor management policy, derived marketing strategy in rural China

Updated monthly industry information, facilitated visualized data to forecast sales of engines business and performed statistical analysis using STATA
Collaborated with cross-functional teams in business intelligence collection and created report and newsletter about market trends to inform executives in Great China region
Initiated policy analysis for bus and truck industry by summarizing policies from 10 national and regional departments, delivered the analysis to directly aid in production arrangement in engine business unit

Utilized Nielsen database to conduct data mining; took charge of data update and representation in 3 monthly reports and industry snapshots and 1 quarterly report
Analyzed trends, relative market share, strategic positions and competition landscape for dairy industry. Composed supporting marketing reports for more than 10 speical subjects
Assisted CPG team in presenting strategic consulting service, communicated with cross-department experts in tender preparation

Developed “QQ Index”, selected word bank themes and surpassed original catchword input goal by 400%
Launched a data report on the Rio Olympic games; implemented data-mining on popularity of Chinese athletes
Formulated a publication plan of singing contest of QQ Zone attracting 1.6 million registered users

Directed development and implementation of marketing and operation strategy, built up a cross-school network of over 40 affiliates, designed tutoring and lecturing services
Sold more than 15,000 publications by online promotions and achieved in >¥600,000 in sales
Planned and implemented college counseling lectures to high school students, organized career camp with Shenzhen University, collaborated with Shenzhen Education Bureau to promote career planning in high school

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Education

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Skills

English

GMAT 710, TOEFL iBT (109/120), Excellence of China National Test for English Majors-Band 8 and Band 4

Advanced
Spanish

Certificate China National Test for Spanish Majors Band 4

Intermediate
Chinese

Expert

Digital transformation, management consulting, policy research, data science