I view myself as an energetic person who works hard and plays hard as well. I found I fall in love with consulting. Because I can explore new things and approach different industries. So I made my mind to join a consulting firm as my start point of my career
Worked in market expansion strategy case for a world leading clothing brand for more than 160 hours
Analysed 5 main competitors operating conditions, including: financial statement, product categories, store coverage, marketing strategy, sales channels and brand positioning
Visited 6 stores to understand 3 main competitors’ business model to support competitors’ report
Interviewed 10 managers of 4 competitors to understand the standards of franchisee and its operation model, analyzed competitors’ channel expansion characteristics
