I view myself as an energetic person who works hard and plays hard as well. I found I fall in love with consulting. Because I can explore new things and approach different industries. So I made my mind to join a consulting firm as my start point of my career
Assisted in a new product launch campaign, reviewed 3 years sales’ data of similar SKU and formulate the sales indicator by region & counter. Followed whole process of the new product’ s marketing campaign including online and offline channels
Proposed a concept of cushion family promotion, which was accepted by cosmetic marketing manager. Analyzed the successful cases of our competitors in market promotion
Conducted the plan of 2018 spring cushion marketing campaign. Analyzed the growth of luxury makeup products through desk research, Found the huge potential market in luxury makeup products because of the consumption upgrade