I view myself as an energetic person who works hard and plays hard as well. I found I fall in love with consulting. Because I can explore new things and approach different industries. So I made my mind to join a consulting firm as my start point of my career
Worked on 4 cases including 3 Due Diligence case & 1 market report case for 450+ hours and developed excellent skills of research, analysis and communication
Collected and reviewed China mask market including 10 main competitors’ sales data, channels’ information and business strategy. Organized a 10-PTA team to travel other cities for store visit and gathered store data to support the conclusion about offline channels
Participate over 40 notes of expert calls about the China mask market and main players and wrote summaries on research findings and proposed solutions for clients’ offline channel development
Conducted over 20 expert interview notes about Chinese baby-mother care market to understand business models and market share distribution of different companies
Assisted in a new product launch campaign, reviewed 3 years sales’ data of similar SKU and formulate the sales indicator by region & counter. Followed whole process of the new product’ s marketing campaign including online and offline channels
Proposed a concept of cushion family promotion, which was accepted by cosmetic marketing manager. Analyzed the successful cases of our competitors in market promotion
Conducted the plan of 2018 spring cushion marketing campaign. Analyzed the growth of luxury makeup products through desk research, Found the huge potential market in luxury makeup products because of the consumption upgrade
Worked in market expansion strategy case for a world leading clothing brand for more than 160 hours
Analysed 5 main competitors operating conditions, including: financial statement, product categories, store coverage, marketing strategy, sales channels and brand positioning
Visited 6 stores to understand 3 main competitors’ business model to support competitors’ report
Interviewed 10 managers of 4 competitors to understand the standards of franchisee and its operation model, analyzed competitors’ channel expansion characteristics
