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ZHAO WEIMIN

ZHAO WEIMIN

student

consulting
marketing
30 years old
Student Available
I view myself as an energetic person who works hard and plays hard as well. I found I fall in love with consulting. Because I can explore new things and approach different industries. So I made my mind to join a consulting firm as my start point of my career
Resume created on DoYouBuzz
  • Worked on 4 cases including 3 Due Diligence case & 1 market report case for 450+ hours and developed excellent skills of research, analysis and communication
  • Collected and reviewed China mask market including 10 main competitors’ sales data, channels’ information and business strategy. Organized a 10-PTA team to travel other cities for store visit and gathered store data to support the conclusion about offline channels
  • Participate over 40 notes of expert calls about the China mask market and main players and wrote summaries on research findings and proposed solutions for clients’ offline channel development
  • Conducted over 20 expert interview notes about Chinese baby-mother care market to understand business models and market share distribution of different companies
  • Assisted in a new product launch campaign, reviewed 3 years sales’ data of similar SKU and formulate the sales indicator by region & counter. Followed whole process of the new product’ s marketing campaign including online and offline channels
  • Proposed a concept of cushion family promotion, which was accepted by cosmetic marketing manager. Analyzed the successful cases of our competitors in market promotion
  • Conducted the plan of 2018 spring cushion marketing campaign. Analyzed the growth of luxury makeup products through desk research, Found the huge potential market in luxury makeup products because of the consumption upgrade
  • Worked in market expansion strategy case for a world leading clothing brand for more than 160 hours
  • Analysed 5 main competitors operating conditions, including: financial statement, product categories, store coverage, marketing strategy, sales channels and brand positioning
  • Visited 6 stores to understand 3 main competitors’ business model to support competitors’ report
  • Interviewed 10 managers of 4 competitors to understand the standards of franchisee and its operation model, analyzed competitors’ channel expansion characteristics
  • IELTS 7
  • Microsoft Office
  • SPSS

International management

HKUST

Since July 2018
Exchange in UCD

public administration

Shanghai Jiao Tong University

September 2014 to June 2018

exchange

SciencesPo

August 2016 to January 2017