Lucky is currently pursuing Master's Degree in International Management (MIMT) Program at Hong Kong University of Science and Technology (HKUST) and exchange at Bocconi University (UB), seeking roles in management consulting industry.
Supported a Customer Journey Solution Project for a transnational pharmaceutical client to implement nation-wide customer management and sales growth solution
Executed primary research on medical industry, including hemophilia, two-vote system, etc., drafted 10+ proposals and case credentials for global-leading life-science enterprises
Performed data analysis to analyze millions of customer data to design, develop and modify Mobile Intelligence and Dashboard calculating and customer management systems through coordination with local vendors
Contacted over 100 medical representatives for special-reason appeals collection to identify system bug, 50 Regional Managers to inspect project knowledge, and 6 Area Director Assistants for coaching
Practiced research into 20 best-selling web fictions of 2017 on content features and readers’ comments, summarized 2017 entertainment industry trend and completed an audience analysis
Analyzed plot design and click rate of over 10 network series, studied basic information dimensions (broadcast platforms, IP adaption, etc.) and content dimensions (theme, protagonist characters, etc.)
Company Description
NetEase, Inc. is a top 4 Chinese Internet technology company providing online services centered on content, community, communications and commerce. Founded in 1997 by Lebunto, the company was a key pioneer in the development of Internet services for China. Today, NetEase develops and operates some of China's online PC and mobile games, advertising services, email services and e-commerce platforms. It is one of the largest Internet and video game companies in the world.
Delivered 8 primary researches and competitive analyses for Buick & Philips Team product launch campaign, including Buick Regal and Philips Avent
Collected Final Artwork (FA) and data of over 100 advertisement spot locations nationwide for 2017 Buick Regal GS promotion and communicated between client and media company
Facilitating Creative Director on designing creative advertising ideas for Philips Air Purifier new arrival
Assumed President of Outgoing Global Internship (oGIP) Department at AIESEC NNU, led a 10-people team to conduct customer management, solve crisis consulting and promote global internship programs through cooperation with local companies and national universities to hold product marketing campaigns
Assumed managing role in Nanjing CAISAD Cultural Communication Company running PR business for local enterprises, applied for start-up subsidy and office under help of Jingang Sci-Tech Incubator and took charge of talent recruitment and public relation maintenance
