Yvonne Tettamanzi
Digital Marketing Specialist
29 years old
Driving License
Milano (20151) Italy
Professionals status
Employed
Unavailable
About me
I am a determined, precise and proactive person. I like to work towards goals and I always try to organize my time in the best possible way. I put passion, grit and energy into everything I do and I always try to transmit my passion to the work team.
The two things I love to do the most are:
I authorize the use of my personal data pursuant to Legislative Decree 30 June 2003, n.196 Code regarding the protection of personal data.
The two things I love to do the most are:
- seek through digital solutions the best methods to communicate services, products or experiences to customers and prospects.
- write content and convey it through the tools made available by the Digital world
I authorize the use of my personal data pursuant to Legislative Decree 30 June 2003, n.196 Code regarding the protection of personal data.
Digital Marketer Specialist
Banca Intesa Sanpaolo
Since January 2019
- Development of Marketing plans and strategies aimed to achieve commercial KPIs and business objectives. Collaboration w/ the External Communication team to create and plan dedicated tailor-made product or service campaigns (channels definition, assets final decision, key messages approval...)
- Development of Communication Strategies, Content Personalization and Prospect Management approach, aimed to promote services/products offered by the subsidiary banks to their customers/future prospects, by using all the channels and touchpoints available, leveraging on the digitization of processes and new digital tools (Mobile Banking APP, Internet Banking, Sites, Webinars, Email Marketing, Social Media)
- Collaboration with data-oriented professional stakeholders - CRM and Data Analysts - for the creation of a "Data Management System" platform that allows us to collect as many data as possible from our users and allow the customization of the contents based on clients/users' needs and preferences with the final goal to structure and initiate a Marketing Automation project.
- Project Management activities for UX and UI projects, with the aim of achieving content harmonization within the platforms that the banks provide to their customers (Website, Mobile Banking APP, Internet Banking)
- Support for Project Management activities, for bugs resolution and the implementation of new features within the subsidiaries banks for their website channel
- Help the subsidiary banks in the management and update of the website, by using the CMS Magnolia
- Creation of Internal Communication plan to communicate and promote Contest/New or changed business rules/ Sales Commercial Webinars to subsidiaries bank's Relationship Managers. This activity includes also the management of a dedicated External Agency involved to create materials (leaflets, infographics, videos, manuals...) that have to be adapted locally and provided to the banks in order to proceed with the publishing inside Intranet and Internal dedicated platforms.
- Creation of content and copy EN proposals to provide additional support to banks and also to reinforce the main messages that have to be included in Marketing and Internal Communication plans, proposed by us, as Central Marketing office.
