Yvonne Tettamanzi
Digital Marketing Specialist
29 years old
Driving License
Milano (20151) Italy
Professionals status
Employed
Unavailable
About me
I am a determined, precise and proactive person. I like to work towards goals and I always try to organize my time in the best possible way. I put passion, grit and energy into everything I do and I always try to transmit my passion to the work team.
The two things I love to do the most are:
I authorize the use of my personal data pursuant to Legislative Decree 30 June 2003, n.196 Code regarding the protection of personal data.
The two things I love to do the most are:
- seek through digital solutions the best methods to communicate services, products or experiences to customers and prospects.
- write content and convey it through the tools made available by the Digital world
I authorize the use of my personal data pursuant to Legislative Decree 30 June 2003, n.196 Code regarding the protection of personal data.
Digital Marketer Specialist
Banca Intesa Sanpaolo
Since January 2019
- Development of Marketing plans and strategies aimed to achieve commercial KPIs and business objectives. Collaboration w/ the External Communication team to create and plan dedicated tailor-made product or service campaigns (channels definition, assets final decision, key messages approval...)
- Development of Communication Strategies, Content Personalization and Prospect Management approach, aimed to promote services/products offered by the subsidiary banks to their customers/future prospects, by using all the channels and touchpoints available, leveraging on the digitization of processes and new digital tools (Mobile Banking APP, Internet Banking, Sites, Webinars, Email Marketing, Social Media)
- Collaboration with data-oriented professional stakeholders - CRM and Data Analysts - for the creation of a "Data Management System" platform that allows us to collect as many data as possible from our users and allow the customization of the contents based on clients/users' needs and preferences with the final goal to structure and initiate a Marketing Automation project.
- Project Management activities for UX and UI projects, with the aim of achieving content harmonization within the platforms that the banks provide to their customers (Website, Mobile Banking APP, Internet Banking)
- Support for Project Management activities, for bugs resolution and the implementation of new features within the subsidiaries banks for their website channel
- Help the subsidiary banks in the management and update of the website, by using the CMS Magnolia
- Creation of Internal Communication plan to communicate and promote Contest/New or changed business rules/ Sales Commercial Webinars to subsidiaries bank's Relationship Managers. This activity includes also the management of a dedicated External Agency involved to create materials (leaflets, infographics, videos, manuals...) that have to be adapted locally and provided to the banks in order to proceed with the publishing inside Intranet and Internal dedicated platforms.
- Creation of content and copy EN proposals to provide additional support to banks and also to reinforce the main messages that have to be included in Marketing and Internal Communication plans, proposed by us, as Central Marketing office.
Internship as Digital Marketer
Digical - Banca Intesa Sanpaolo
July 2019
to January 2020
- Collaboration for the organization of the Novathon international event. Creation of Email Marketing campaigns for the promotion of the event and support in drafting the copy and the Social strategy in collaboration with the Hungarian subsidiary bank and an external agency. Management and updating of the contents on the Novathon website: https://www.novathon.net/
- Support in managing all the activities in scope to enhance the Banks' institutional websites
- Discovery of Analytics's world and the development of digital strategies - cross channel - to achieve concrete and performance-oriented goals
Internship as Content Creator
Easy Welfare
November 2018
to May 2019
- Content creation for email
- Plan and management of all the activities connected to the Email Marketing
- Content creation for Social Media
- Relationship with suppliers (regarding the creation and planning of advertising DEMs)
- Support in data analysis and KPIs monitoring
Work experience in a Marketing Automation team
Digital-Coach
March 2018
to September 2018
- Experience as "Ghost Writer" for the Digital Marketer of the company. In this phase, a SEO Specialist - Nicola Pellino worked with me.
- Build the templates and create content for emails. Platform used was Mailchimp, in the Marketing Automation extension. Main goal was the Lead Nurturing through a Storytelling approach.
- Online webinars management. Starting from the creation of the event, till all the connected activities that have to be done to promote it (SMS, Email, Social campaigns...)
- Report analysis inside the Webinar platforms
- Management of SendService platform to plan automate SMS and outbound calls
- Creation of Podcasts, by using "Spreaker" platform and publication of them through iTunes and Spotify
- Below you can find all the articles that I have written and published during this work experience:
1°: https://www.digital-coach.it/blog/video-blog-marketing/imprenditore-digitale/
2° : https://www.digital-coach.it/blog/video-blog-marketing/mettersi-in-proprio/
3°: https://www.digital-coach.it/blog/video-blog-marketing/lavori-del-futuro/
4°: https://www.digital-coach.it/blog/video-blog-marketing/cosa-fare-dopo-il-diploma/
5°: https://www.digital-coach.it/blog/video-blog-marketing/cosa-fare-dopo-la-laurea/
6°: https://www.digital-coach.it/blog/video-blog-marketing/digitalizzazione-delle-imprese/
7°: https://www.digital-coach.it/blog/video-blog-marketing/webagency/
Digital Marketer and Social Media Manager
Associazione ParteChipAzione
Since May 2016
- Volunteer activity
- Social Media management
- Website and blog content creation
- Email Marketing campaigns
- Google Ads preparation and monitoring
- Digital activities to boost the awareness of ParteChipAzione website and its offers
Work experience in Digital PR
Digital-Coach
December 2017
to March 2018
- Promotion of "Best of Digital 2018" research, created by the school
- Promotion of the Webinars that will have the main goal to connect people and discuss about the results of the research
- Research and contact of companies, blogs, sector websites willing to write and promote the two researches: "Best of Digital 2017" and "Best of Digital 2018"
- Write articles and social media posts for companies which accept to insert inside their website and blogs the link to the research. Below two articles written by me:
Entertainment professional for Birthday parties and events
Oltre i Sogni
October 2014
to August 2018
- High level of teamworking
- Increase of clients' management and relationship
- Boost of personal skills such as: flexibility, resourcefulness and creativity
Internship E-commerce Support
DTime
April 2018
to May 2018
- Insertion of products inside the e-commerce
- SEO-oriented content creation
- GIMP program for editing the assets
- Courier and Shipping management
Waiter Experience
Restaurant “Il Vecchio Convento”
January 2012
to January 2014
- Relationship and management of the clients
- Responsibility of the cashier
School Internship
Provincia di Milano
April 2013
to May 2013
- Database Infotrav and ADV management
- Data entry, closure and update of travel agencies available inside the DB
- Travel agencies' branches reorganization
- Outbound calls to professors in order to find a memebr of examination commission
