Yun Yee Nicole Lim
Driven, proactive and dedicated with strong marketing and consulting background; Experienced in working in international teams; Desire to make a positive impact in the world
Marketing
Management Consulting
Business Development
Event Management
International Experience
28 years old
Driving License
Singapore
Student
Available
Consultant (Marketing, Sales and Distribution)
CEMS New Generation Consulting: Consulting for Indonesian Social Enterprise
June 2018
to August 2018
Volunteer Work
- Collaborated in an international, virtual, five-person team as a consultant for an Indonesian social enterprise, Nazava. Weekly findings were presented to CEO of Nazava
- Led analysis on Nazava’s current SEO strategy. Co-led market research on Indonesian consumers. Calculated crucial KPIs
- Praised by CEO for providing actionable and specific recommendations, i.e. improving Nazava’s SEO strategy and pivoting to B2B
Company website
Marketing and Production Assistant
Singapore GP Pte Ltd: Race Promoter for the Formula 1 Singapore Grand Prix
May 2017
to September 2017
Internship
Singapore
- Co-led planning, coordination and execution of activations to promote the Singapore Grand Prix. ~10 brand activations conducted
- Managed production timelines and 5+ vendors. Ensured tickets and packaging met quality standards. Fulfilled for 250,000 patrons
- Collaborated in planning and costing for a Pop-Up Store along Orchard Road. Eventual footfall of ~30,000 people - https://tinyurl.com/pitstopatorchard2017
- Formulated content for outdoor Formula 1 and motor racing educational panels. Total combined reach of around 80,000 people
- Led liaison and coordination for Bowen Secondary School Military Band’s performance on race track. Managed ~50 students
Company Description
Race Promoter for the Formula 1 Singapore Grand Prix
Company website
Student Consultant
NUS Business School Field Service Project: Consulting for Singaporean Startup
August 2017
to June 2018
Student Project
Singapore
- Collaborated in a team of four as a consultant for a Singaporean FinTech startup. Met client bi-weekly in an iterative process
- Performed first-hand market research. Led data analysis to model data from over 200 survey responses; Verified crucial hypotheses
- Client implemented key recommendations, such as increasing consumer trust through transparent advisor curation. Awarded an “A” grade by NUS
Winner of Singapore-wide African Challenge Business Model Competition
NTU-SBF Centre for African Studies; Prize Sponsored by Olam International
May 2017
to September 2017
Singapore
- Winning team of the 2017 African Challenge Business Model Competition. The judging panel included a high profile team of senior business executives and senior government managers
- Performed market research. Developed business model and implementation plan for new application in South Africa
- Awarded an all-expenses paid trip to visit startups, entrepreneurs and professionals in Johannesburg
Media and Customer Relations Intern
Agri-Food & Veterinary Authority of Singapore (AVA) (Public Sector)
May 2016
to June 2016
Internship
Singapore
- Crafted creative social media posts and organically increased engagement on AVA’s Facebook page; Received praise from supervisor
- Researched and created drafts for social media campaigns designed to educate public on food safety and animal welfare
Company Description
Statutory board under Singapore's Ministry of National Development that regulates food safety, safeguards animal and plant health, and facilitates the agri-food and fisheries trade sector
Company website
Marketing and Production Intern
Singapore GP Pte Ltd
May 2015
to September 2015
Internship
Singapore
- Co-led exclusive Pharrell Williams T-Shirt design contest. Received ~100 entries - e.g. https://www.singaporegp.sg/media/press-release/175
- Crafted social media posts to generate hype for the Formula 1 Singapore Grand Prix - e.g. https://tinyurl.com/singaporegpmaroon5
- Initiated a pictorial “spotter’s guide” of Formula 1 drivers/teams for event’s race guide. Implemented and distributed to 200,000 patrons
- Supervised a 10-person survey crew to obtain patron feedback, and a brand activation team of six to generate hype for race weekend
Company Description
Race Promoter for the Formula 1 Singapore Grand Prix
Company website
Operations Assistant
Kartright Pte Ltd: Singapore’s First Competition-Length Karting Race Track
January 2014
to June 2014
Full-time
Singapore
- Managed running of go-kart facility including cashier duties and drivers’ safety briefings
- Liaised with clients to coordinate private and corporate events. Carried out events and race marshalling duties in a team
Company Description
Singapore’s first ever permanent competition-length karting race track
