Identified the gap between brand positioning and customer perception and understood the company advantage that can be leveraged in branding strategy through interviewing five executives of the China-based automobile manufacturer
Conducted in-depth research on two comparable companies to capture how each brand strategy transformed their role in the industry and potential business model to generate new revenue stream
Designed online surveys for five Chinese automobile brands and analyzed the structured data from 500 responses to derived 6 types of future customer preference changes and customer profiles, providing quantitative support to final recommendation
Design one set of marketing slogans for technology brand as the final recommendation
Researched and translated for a business development proposal for a connected-car project
