Identified the gap between brand positioning and customer perception and understood the company advantage that can be leveraged in branding strategy through interviewing five executives of the China-based automobile manufacturer
Conducted in-depth research on two comparable companies to capture how each brand strategy transformed their role in the industry and potential business model to generate new revenue stream
Designed online surveys for five Chinese automobile brands and analyzed the structured data from 500 responses to derived 6 types of future customer preference changes and customer profiles, providing quantitative support to final recommendation
Design one set of marketing slogans for technology brand as the final recommendation
Researched and translated for a business development proposal for a connected-car project
Consolidated three years of financial statements for more than 30 clients through creating a credit model, resulting in quick and efficient evaluation of clients’ monthly credit risk
Evaluated the profitability and liquidity of a Philippine conglomerate and Australian grid company, through developing report summaries about their financial health, providing insights for future business development
• Researched on new energy firm and consolidated one report issued to investors
• Analyzed Shenzhen-Hong Kong connection’s influence on a digital hardware SOE, a paper manufacturing SOE, which are both listed in HK and China, providing key information for manager’s presentation materials
• Conducted an investor meeting with a clothing company’s executives and investigated in their business potentials to decide whether or not to cover
Company Description
Essence Security is a leading listed security house in mainland China, focusing on investment banking, asset management, sales and trading and research. Essence Security is a subsidiary company of China Securities Regulatory Commission.
