About myself, I view myself as a tough and ambitious person and always know what I exactly want. My mindset and value and combability are mainly shaped by two sides. My inner child of nature side makes me be curiosity and creativity while my outer professional side pushes my work as a specialist under any diverse and challenging environments. These two sides of me are always valuable assets for my work. After graduating, I was always dreaming of joining an aspiring Global Company and put great effort to chase the goal. Then, I was so proud of being a GMT of ABI, a fantastic platform to grow fast and learn fast. During my almost 7-month on-site early onboard period in Harbin brand team, I appreciate that I could have such many practical opportunities to lead and conduct various marketing projects and campaigns, which indeed enhanced and further developed my analytical skills, creatives mindset and consumer knowledge in a practical and fast-paced environment.
Led a project to Analyze the challenges and opportunities in the current banking industry and helped the bank to promote digitalization.
Cooperated with the bank staff to conduct a first-hand survey and second-hand researches and created an App "Go Koala" to target young customers.
Won the First prize of innovative creatives
Company Description
Westpac Banking Corporation, more commonly known as Westpac, is an Australian bank and financial-services provider headquartered in Westpac Place, Sydney. It is one of Australia's "big four" banks.
