About myself, I view myself as a tough and ambitious person and always know what I exactly want. My mindset and value and combability are mainly shaped by two sides. My inner child of nature side makes me be curiosity and creativity while my outer professional side pushes my work as a specialist under any diverse and challenging environments. These two sides of me are always valuable assets for my work. After graduating, I was always dreaming of joining an aspiring Global Company and put great effort to chase the goal. Then, I was so proud of being a GMT of ABI, a fantastic platform to grow fast and learn fast. During my almost 7-month on-site early onboard period in Harbin brand team, I appreciate that I could have such many practical opportunities to lead and conduct various marketing projects and campaigns, which indeed enhanced and further developed my analytical skills, creatives mindset and consumer knowledge in a practical and fast-paced environment.
Assisted in structuring the whole phases of a three-year plan of Harbin Beer Brand in 2018 including embedding the concept of category expansion, rejuvenating the brand based on consumer insight and switching the music touch point from Hip-pop to street culture.
Successfully led a digital UTC project cooperated Trade mkt to switch the packaging Harbin Baipi in BUN based on the local consumer behavior and insight, which enabled boost the sales volume.
Managed and executed a comprehensive online & offline campaign partnered with JD 7 fresh store and KOL on 520 day to promote the new-launched upside-down can, achieving double either in-store and digit revenue growth during the campaign days.
