About myself, I view myself as a tough and ambitious person and always know what I exactly want. My mindset and value and combability are mainly shaped by two sides. My inner child of nature side makes me be curiosity and creativity while my outer professional side pushes my work as a specialist under any diverse and challenging environments. These two sides of me are always valuable assets for my work. After graduating, I was always dreaming of joining an aspiring Global Company and put great effort to chase the goal. Then, I was so proud of being a GMT of ABI, a fantastic platform to grow fast and learn fast. During my almost 7-month on-site early onboard period in Harbin brand team, I appreciate that I could have such many practical opportunities to lead and conduct various marketing projects and campaigns, which indeed enhanced and further developed my analytical skills, creatives mindset and consumer knowledge in a practical and fast-paced environment.
Assisted in structuring the whole phases of a three-year plan of Harbin Beer Brand in 2018 including embedding the concept of category expansion, rejuvenating the brand based on consumer insight and switching the music touch point from Hip-pop to street culture.
Successfully led a digital UTC project cooperated Trade mkt to switch the packaging Harbin Baipi in BUN based on the local consumer behavior and insight, which enabled boost the sales volume.
Managed and executed a comprehensive online & offline campaign partnered with JD 7 fresh store and KOL on 520 day to promote the new-launched upside-down can, achieving double either in-store and digit revenue growth during the campaign days.
Assisted Business Development Director to do market research to explore new business and opportunities across China.
Assisted administration work of project acquisition and prepare supporting documentation as required.
Assisted in coordination with internal departments for project requirements.
Company Description
Goodman Limited is an Australian integrated commercial and industrial property group that owns, develops and manages real estate including warehouses, large scale logistics facilities, business and office parks globally.
Managed and maintained research panels including data management and cleaning and developing engagement and retention strategies.
Prepared reports, executive summaries, and presentations and communicate meaningful findings to internal customers and colleagues.
Provided advice and support to colleagues of business projects team ensuring them adopt the most appropriate approach.
Company Description
Alliance Development Group (ADG) is a premier business development company dedicated to helping fast growing western technology companies create and execute entry and expansion strategies in the China market. Since 2001, ADG has helped close hundreds of technology deals - commercial sales, licensing agreements, JV’s, OEM integrations and more - for companies such as IBM, PayPal, Silicon Image, Nuance, Intervoice, Canonical (Ubuntu), EyeVerify, Fleksy, OmniSpeech, Vlingo, Canesta, Silicon Image, The Weather Channel, and many others.
Successful led a team and delivered a comprehensive and thorough analysis to help NAB reach a deeper understanding of the market and access its merits as a prime investment.
Analyzed and evaluated the existing student accommodation market within Australia.
Identified key success factors for accommodation providers to help them further meet the demand.
Company Description
National Australia Bank (abbreviated NAB, branded nab) is one of the four largest financial institutions in Australia in terms of market capitalization, earnings and customers.
Led a project to Analyze the challenges and opportunities in the current banking industry and helped the bank to promote digitalization.
Cooperated with the bank staff to conduct a first-hand survey and second-hand researches and created an App "Go Koala" to target young customers.
Won the First prize of innovative creatives
Company Description
Westpac Banking Corporation, more commonly known as Westpac, is an Australian bank and financial-services provider headquartered in Westpac Place, Sydney. It is one of Australia's "big four" banks.
Managed a project to dig into customers’ real demand and analyze future AUS market trend
Understood the principle of "love the process instead of the final solution" and kept working on the instant adjustments to cater for clients’ ever-changing requirements.
Company Description
Mastercard is a leading global payments & technology company that connects consumers, businesses, merchants, issuers.
Took charge of customers’ consulting about bank business processing, and actively handled their demands about appropriate financial service.
Company Description
HSBC Bank (China) Company Limited was one of the first foreign banks to incorporate locally in mainland China in 2007. It is part of the worldwide HSBC Group and is wholly owned by Hong Kong-based The Hongkong and Shanghai Banking Corporation Limited.
