About myself, I view myself as a tough and ambitious person and always know what I exactly want. My mindset and value and combability are mainly shaped by two sides. My inner child of nature side makes me be curiosity and creativity while my outer professional side pushes my work as a specialist under any diverse and challenging environments. These two sides of me are always valuable assets for my work.
After graduating, I was always dreaming of joining an aspiring Global Company and put great effort to chase the goal. Then, I was so proud of being a GMT of ABI, a fantastic platform to grow fast and learn fast. During my almost 7-month on-site early onboard period in Harbin brand team, I appreciate that I could have such many practical opportunities to lead and conduct various marketing projects and campaigns, which indeed enhanced and further developed my analytical skills, creatives mindset and consumer knowledge in a practical and fast-paced environment.
After graduating, I was always dreaming of joining an aspiring Global Company and put great effort to chase the goal. Then, I was so proud of being a GMT of ABI, a fantastic platform to grow fast and learn fast. During my almost 7-month on-site early onboard period in Harbin brand team, I appreciate that I could have such many practical opportunities to lead and conduct various marketing projects and campaigns, which indeed enhanced and further developed my analytical skills, creatives mindset and consumer knowledge in a practical and fast-paced environment.
Global Management Trainee (Marketing Rotation)
Anheuser-Busch InBev
January 2018
to July 2018
- Assisted in structuring the whole phases of a three-year plan of Harbin Beer Brand in 2018 including embedding the concept of category expansion, rejuvenating the brand based on consumer insight and switching the music touch point from Hip-pop to street culture.
- Successfully led a digital UTC project cooperated Trade mkt to switch the packaging Harbin Baipi in BUN based on the local consumer behavior and insight, which enabled boost the sales volume.
- Managed and executed a comprehensive online & offline campaign partnered with JD 7 fresh store and KOL on 520 day to promote the new-launched upside-down can, achieving double either in-store and digit revenue growth during the campaign days.
Business Development Executive Intern
Goodman Group
September 2017
to December 2017
Internship
Shanghai
China
- Assisted Business Development Director to do market research to explore new business and opportunities across China.
- Assisted administration work of project acquisition and prepare supporting documentation as required.
- Assisted in coordination with internal departments for project requirements.
Market Research Intern
Alliance Development Group
July 2017
to September 2017
Internship
Beijing
China
- Managed and maintained research panels including data management and cleaning and developing engagement and retention strategies.
- Prepared reports, executive summaries, and presentations and communicate meaningful findings to internal customers and colleagues.
- Provided advice and support to colleagues of business projects team ensuring them adopt the most appropriate approach.
Student Consultant
National Australia Bank (NAB)
March 2017
to June 2017
Student Project
Sydney
Australia - New South Wales
- Successful led a team and delivered a comprehensive and thorough analysis to help NAB reach a deeper understanding of the market and access its merits as a prime investment.
- Analyzed and evaluated the existing student accommodation market within Australia.
- Identified key success factors for accommodation providers to help them further meet the demand.
Student Consultant (Teamwork and Innovation Business Project)
Westpac Bank
March 2016
to May 2016
Student Project
Sydney
Australia - New South Wales
- Led a project to Analyze the challenges and opportunities in the current banking industry and helped the bank to promote digitalization.
- Cooperated with the bank staff to conduct a first-hand survey and second-hand researches and created an App "Go Koala" to target young customers.
- Won the First prize of innovative creatives
Student Consultant
MasterCard
March 2016
to May 2016
Student Project
Sydney
Australia - New South Wales
- Managed a project to dig into customers’ real demand and analyze future AUS market trend
- Understood the principle of "love the process instead of the final solution" and kept working on the instant adjustments to cater for clients’ ever-changing requirements.
Finance Intern
HSBC
June 2012
to September 2012
Internship
Wuhan
China
- Took charge of customers’ consulting about bank business processing, and actively handled their demands about appropriate financial service.
-
Mandarin
Expert
-
English
Expert
-
Spanish
Intermediate
-
MS Office (Word, Excel, PowerPoint)
Expert
-
SPSS
Expert
-
Communication
Expert
-
Presentation
Expert
-
Teamwork
Expert
-
Creative
Expert
This program is developed by the University of Sydney Business School with input from leading European business schools and renowned global corporations. The program also offers student an opportunity to study at least one semester at a top overseas university belonging to the CEMS network and undertake business projects with leading international companies.
CEMS Master's in International Management
The University of Cologne, Germany
September 2016
to January 2017
CEMS Exchange Semester
Bachelor of Management and Organizational Studies
The University of Western Ontario, Canada
September 2011
to July 2015
Four-year undergraduate studies and Major is Specialized in Finance.
