Yana Vasseur
Digital Transformation of Businesses and Services, SaaS, B2B
Digital Offers
Customer Experience
SaaS
Project Management
Scrum PO certified
France
Professional Status
Employed
Open to opportunities
About Me
Passioned by web and tech, I work in Digital Transformation and Marketing helping companies shape their digital offers, enhance customer experience and grow online business through SaaS model.
With a versatile cross-fonction 10 year experience in digital projects and entrepreneurship, I'm open to new opportunities.
With a versatile cross-fonction 10 year experience in digital projects and entrepreneurship, I'm open to new opportunities.
Experiences
Digital Transformation Consultant
Hardis Group
Since August 2019
- 2021-2022: Schneider Digital - Offer deployment lead
- Deployed 15+ major digital offers across 13 countries
- Delivered better customer experience
- Reduced lead time for digital licences
- Participated in generation of new revenue source - 2019-2020: Schneider Electric Exchange - Digital Marketing
- Elaborated Success Stories with key clients of SE Exchange
- Increased number of service providers and organic traffic
- Fostered adoption of new tools
- Participated in definition of use cases, value proposition and growth levers for stakeholders
Marketing Project Manager
KEOLABS
January 2019
to April 2019
- Audit of current marketing activities and suppliers
- Positioning evaluation and market analysis
- Elaboration of mid-term marketing plan
Key Account Manager / Web2Store Customer Experience
Leadformance (SoLocal Group)
April 2017
to December 2018
Chambery/Paris
France
- Managed and expanded € 1,5 M subscription backlog
- Developed trust relationships with a portfolio of major international clients (L'Oréal, LVMH, Orange, 1-2-3 Etam, Optical Center, Havas Voyages, Thomas Cook and many more).
- Helped clients to build their Web To Store & Omni channel strategies
- Managed a number of projects (from request and budget to production and run)
- Coached national and regional sales teams
Digital Marketing & Account Executive
Enerdata
June 2013
to March 2017
Grenoble
France
- 2016-2017:
Managed a annual subscription portfolio of 200k euro.
Signed several new key accounts.
Prepared and rolled out monthly marketing campaigns - 2013-2016:
Doubled Social Media exposure and number of followers
Organised webinars (100+ participants) and press conferences
Ensured trilingual SEO copywriting
Designed reports, materials and parts of new website.
Skills: Adobe CC, Dreamweaver, HTML, Mailchimp, VTiger, Hootsuite, Buffer, Drupal.
Co-founder, entrepreneur
Smart Lab Quests
January 2016
to December 2017
Grenoble
France
Skills
Computer Skills
- Digital native, Scrum certified
- Office 365
- Google: GA, GMB, Search Console
- Jira, Aha!, Zendesk, TrackDuck, Trello...
- Adobe Creative Suite
- Salesforce
- SAP
- Hubspot, various CMS and CRMs
- Zuora (subscription management)
Languages
-
Russian (native)
Expert
-
English (bilingual)
Expert
-
French (bilingual)
Expert
-
HTML5
Good
-
CSS
Good
International Business (MIB), with distinction.
Bachelor's degree
Graduate School of management Saint-Petersburg state university (GSOM)
September 2008
to September 2012
International and Strategic Management
• Grant for study abroad (in Switzerland).
• Final management project: highest grade.
• 3 short-term Internships in HR (Adidas, Unilever, Gazprom).
• Grant for study abroad (in Switzerland).
• Final management project: highest grade.
• 3 short-term Internships in HR (Adidas, Unilever, Gazprom).