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Yana Vasseur

Digital Transformation of Businesses and Services, SaaS, B2B

Digital Offers
Customer Experience
SaaS
Project Management
Scrum PO certified
Yana Vasseur
France
Professional Status
Employed
Open to opportunities
About Me
Passioned by web and tech, I work in Digital Transformation and Marketing helping companies shape their digital offers, enhance customer experience and grow online business through SaaS model.

With a versatile cross-fonction 10 year experience in digital projects and entrepreneurship, I'm open to new opportunities.
Experiences
  • 2021-2022: Schneider Digital - Offer deployment lead
    - Deployed 15+ major digital offers across 13 countries
    - Delivered better customer experience
    - Reduced lead time for digital licences
    - Participated in generation of new revenue source
  • 2019-2020: Schneider Electric Exchange - Digital Marketing
    - Elaborated Success Stories with key clients of SE Exchange​
    - Increased number of service providers and organic traffic
    - Fostered adoption of new tools
    - Participated in definition of use cases, value proposition and growth levers for stakeholders​
  • Audit of current marketing activities and suppliers
  • Positioning evaluation and market analysis
  • Elaboration of mid-term marketing plan
  • Managed and expanded € 1,5 M subscription backlog
  • Developed trust relationships with a portfolio of major international clients (L'Oréal, LVMH, Orange, 1-2-3 Etam, Optical Center, Havas Voyages, Thomas Cook and many more).
  • Helped clients to build their Web To Store & Omni channel strategies
  • Managed a number of projects (from request and budget to production and run)
  • Coached national and regional sales teams
  • 2016-2017:
    Managed a annual subscription portfolio of 200k euro.
    Signed several new key accounts.
    Prepared and rolled out monthly marketing campaigns
  • 2013-2016:
    Doubled Social Media exposure and number of followers
    Organised webinars (100+ participants) and press conferences
    Ensured trilingual SEO copywriting
    Designed reports, materials and parts of new website.

    Skills: Adobe CC, Dreamweaver, HTML, Mailchimp, VTiger, Hootsuite, Buffer, Drupal.
Skills

Computer Skills

  • Digital native, Scrum certified
  • Office 365
  • Google: GA, GMB, Search Console
  • Jira, Aha!, Zendesk, TrackDuck, Trello...
  • Adobe Creative Suite
  • Salesforce
  • SAP
  • Hubspot, various CMS and CRMs
  • Zuora (subscription management)

Languages

  • Russian (native)
    Expert
  • English (bilingual)
    Expert
  • French (bilingual)
    Expert
  • HTML5
    Good
  • CSS
    Good

Master's degree

Grenoble Graduate School of Business (GEM)

September 2012 to March 2014
International Business (MIB), with distinction.

Exchange program

University of St.Gallen (HSG), Switzerland

January 2011 to June 2011

Bachelor's degree

Graduate School of management Saint-Petersburg state university (GSOM)

September 2008 to September 2012
International and Strategic Management
• Grant for study abroad (in Switzerland).
• Final management project: highest grade.
• 3 short-term Internships in HR (Adidas, Unilever, Gazprom).