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ye xu

CV_Shirley (Ye) Xu

ye xu
Professional Status
Employed
Available

Master of Science in Marketing + CEMS Master in International Management

ESADE BUSINESS SHOOL, UNIVERSITY RAMON LLULL

September 2016 to December 2018
Details and Extracurriculars
  • L’OREAL BRANDSTORM BUSINESS COMPETITION
    Team Leader, Final National Competition Top 3 out of 200+ teams
    • Analyzed Chinese Men Skincare market data and L’Oreal Men Expert to come up with the main idea that our team will compete with lip balm
    • Implemented fully integrated marketing campaign, including online and offline, focused on establishing a strong, long-term relationship with the consumers.
  • BEIJING QINGFAN TECHNOLOGY COMPANY
    (The first company who is committed to provide online projects platform, “Massive Open Online Projects” )
    Team Leader, Top 3 out of 61
    • Analyzed advantages and performance of existing Intelligent Personal Assistant in order to position correctly Qingfan new intelligent assistant.
    • Designed image and concept of Qingfan intelligent Personal Assistant.