ye xu
CV_Shirley (Ye) Xu
Master of Science in Marketing + CEMS Master in International Management
ESADE BUSINESS SHOOL, UNIVERSITY RAMON LLULL
September 2016
to December 2018
Details and Extracurriculars
- L’OREAL BRANDSTORM BUSINESS COMPETITION
Team Leader, Final National Competition Top 3 out of 200+ teams
• Analyzed Chinese Men Skincare market data and L’Oreal Men Expert to come up with the main idea that our team will compete with lip balm
• Implemented fully integrated marketing campaign, including online and offline, focused on establishing a strong, long-term relationship with the consumers. - BEIJING QINGFAN TECHNOLOGY COMPANY
(The first company who is committed to provide online projects platform, “Massive Open Online Projects” )
Team Leader, Top 3 out of 61
• Analyzed advantages and performance of existing Intelligent Personal Assistant in order to position correctly Qingfan new intelligent assistant.
• Designed image and concept of Qingfan intelligent Personal Assistant.
2+2 Programme between Lumiere University Lyon 2 & Dalian University of Foreign Languages-II
Details and Extracurriculars
- Chinese Spring Festival Party in Lumiere University Lyon 2
Volunteer
● Interacted with participants and maintained the order in the hall to assist with the recruitment of a local Chinese
calligraphy teaching organization.
● Took charge of an activity booth that nominated the French students or other participants Chinese names, and
recommended them other partner booths;
Bachelor in French (International Trade)
DALIAN UNIVERSITY OF FOREIGN LAUNGUAGE (DLUFL)
September 2012
to July 2016
2+2 Programme between Lumiere University Lyon 2 & Dalian University of Foreign Languages-I
Details and Extracurriculars
- Student Union of DLUFL (Core Member in Social Practice Department)
● Assisted to plan and organize various extracurricular academic activities, social public welfare activities as well as
social practices, such as inviting celebrities to give speeches;
● Collaborated with other departments of the Student Union to facilitate their work.