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Xing QI

Development Marketing | Business Strategy

Business strategy
Product development
Marketing
Digital
Home Experiences Education Skills Interests
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Xing QI
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Professional Status
Available soon
Open to opportunities
About Me
I am an international management graduate student in HEC Paris and Vienna University of Economics and Business, with professional experience in development marketing, business development strategy, and project management. Graduating in 2018, I am currently looking for an entry position or a graduate program with a focus on development marketing & strategy.
Experiences
  • Involved in product development process via brainstorming new concepts, briefing agencies for design & artwork, and coordinating with industry for prototypes validation.
  • Conducted research on competitive intelligence for marketing strategy.
  • Carried out routine work including compilation of competitors catalogue, sales analysis & management reporting.
  • Conducted research on Chinese market & planned a comprehensive strategy for the entry of the market.
  • Managed project implementation including stakeholders management, cost forecast, resource allocation, and monitoring.
  • Excercised communication planning: budget control, analyisis, traffic has increased by 100% by the end of internship period.
  • Managed 20+ stores’ maintenance with a standardized system, and maintenance rate grew up by 25%.
  • Co-Managed Céline’s largest new store opening project and pushed through the enforcement with both internal & external stakeholders.
  • Controlled budget with finance team, carried out documentation & reports.
  • Analyzed traffic & sales data from platforms e.g. omniture, google analytics to formalize management reporting.
  • Communicated with agencies to support digital campaigns and promotions.
  • Maintained the activities of CPS platforms such as ‘yiqifa.com” ‘smzdm.com” to promote web visits and sales.
  • Worked on the floor to welcome customers and assisted with sales.
  • Carried out sales analysis & weekly reports, and came up with action plans accordingly.
  • Arranged warehouses for all product categories and aided with merchandising adjustments & maintenance.
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