Xing QI
Development Marketing | Business Strategy
Business strategy
Product development
Marketing
Digital
Professional Status
Available soon
Open to opportunities
About Me
I am an international management graduate student in HEC Paris and Vienna University of Economics and Business, with professional experience in development marketing, business development strategy, and project management. Graduating in 2018, I am currently looking for an entry position or a graduate program with a focus on development marketing & strategy.
International Development Marketing Assistant
L’Oréal Paris
January 2017
to July 2017
Internship
Paris
France
- Involved in product development process via brainstorming new concepts, briefing agencies for design & artwork, and coordinating with industry for prototypes validation.
- Conducted research on competitive intelligence for marketing strategy.
- Carried out routine work including compilation of competitors catalogue, sales analysis & management reporting.
International Ecommerce Business Strategy Assistant
Sézane.com
September 2016
to January 2017
Internship
Paris
France
- Conducted research on Chinese market & planned a comprehensive strategy for the entry of the market.
- Managed project implementation including stakeholders management, cost forecast, resource allocation, and monitoring.
- Excercised communication planning: budget control, analyisis, traffic has increased by 100% by the end of internship period.
Assistant Project Manager
LVMH Group – Céline
March 2015
to August 2015
Internship
Shanghai
China
- Managed 20+ stores’ maintenance with a standardized system, and maintenance rate grew up by 25%.
- Co-Managed Céline’s largest new store opening project and pushed through the enforcement with both internal & external stakeholders.
- Controlled budget with finance team, carried out documentation & reports.
Digital Marketing Analyst
ASOS.com
July 2014
to October 2014
Internship
Shanghai
China
- Analyzed traffic & sales data from platforms e.g. omniture, google analytics to formalize management reporting.
- Communicated with agencies to support digital campaigns and promotions.
- Maintained the activities of CPS platforms such as ‘yiqifa.com” ‘smzdm.com” to promote web visits and sales.
Retail Sales Assistant
PRADA Group – Miu Miu
February 2014
to June 2014
Internship
Nanjing
China
- Worked on the floor to welcome customers and assisted with sales.
- Carried out sales analysis & weekly reports, and came up with action plans accordingly.
- Arranged warehouses for all product categories and aided with merchandising adjustments & maintenance.
Master in Management - Grande Ecole | Master in International Management - CEMS
HEC Paris | WU (Vienna University of Economics and Business)
September 2015
to June 2018
• HEC Paris ranked #2 European Business School & #2 Masters in Management (MiM) by Financial Times (FT) 2016.
• CEMS ranked #4 in MiM by FT 2015.
• WU ranked #8 in MiM by FT 2016.
• CEMS ranked #4 in MiM by FT 2015.
• WU ranked #8 in MiM by FT 2016.
• Ranked # 5 University in China.
• Graduated top 3 of the class & awarded multiple times of scholarship.
• Graduated top 3 of the class & awarded multiple times of scholarship.
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Powerpoint (consulting & marketing style)
Advanced
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Excel (V&H-lookup, Pivot table)
Good
-
Photoshop
Intermediate
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Mandarin - mother tongue
Expert
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English - Fluent
Expert
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French - Intermediate
Good
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Cantonese - Intermediate
Good
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German - Beginner
Notions