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Xavier Guinot

On-demand Head of Product

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44 years old
Driving License
Paris (75016) France
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Professional Status
Consultant
Available
About Me
I help companies build products users buy, use and love, by bringing clarity and alignement to Product teams and those collaborating with Product.
  • Product vision, strategy and roadmap construction
  • North star, KPIs, metrics definition, setup and monitoring
  • Discovery and user research
  • Product knowledge and Product Marketing
  • Product culture, outcomes
  • Meeting cadence, workshops and alignment
  • Hopefully shape-up, I'd love to set this up and iterate

10+ years of pure product experience in different fields (travel, restaurant reservation, hardware forums, influencer marketing, data visualisation), and with a strong community background after 5 years of Community Management.
Resume created on DoYouBuzz
Experiences

Freelance Product Leader

Freelance
Since October 2021
  • I help companies build products users buy, use and love, by bringing clarity and alignement to Product teams and those collaborating with Product.
    • Product vision, strategy and roadmap construction
    • North star, KPIs, metrics definition, setup and monitoring- Product teams mentoring
    • Discovery and user research setup and improvement- User feedbacks industrialization
    • Product knowledge and Product Marketing- Product culture, outcomes and OKRs
    • Meeting cadence, workshops and alignment- Hopefully shape-up, I'd love to set this up and iterate
  • Responsible for creating from scratch Insights product for data-savvy Suppliers
  • Product Discovery (Suppliers' interview, International data availability and granularity exploration, Market research), Roadmapping and prioritization
  • Product manager mentoring, Internal acculturation & training
  • Responsible for building from scratch an all-in-one Influencer Marketing Campaign product aiming at connecting Brands and Influencers with a team of 2 wonderful product managers and a great product designer.
  • Managing a catalogue of over a million Influencers (and millions and millions of posts and media) working on Instagram, TikTok, YouTube, Facebook and Twitter, in order to let Brands find the most relevant ones (content normalization, indexation, theme image detection) and allowing Brands to measure the success of their campaign, with an amazing team of developers, data engineers and scientists.
  • Putting customers at the core of our strategy, by developing customer discovery, usage analytics, spreading the product culture, and animating cross-functional teams.
  • Responsible for feeding NLP algorithms aiming at transforming all crowd-sourced worldwide knowledge about hotels and restaurants into smart data usable by Travel sites, Hotel Chains or Hotels themselves. Responsible for feeding NLP and AI-powered algorithms to treat Data acquisition
  • Acquisition and normalization of 100M+ reviews coming from 100+ international websites to build knowledge of 300k+ hotels and 50k+ restaurants, uniquely identified thanks to trained matching algorithms.
  • Management of a super product manager, a great data analyst, and daily work with a fantastic team of 24 offshore engineers

Associate Lecturer

ESSEC Business School
December 2015 to December 2018
  • Teaching Agile Methods within the Information System for Managers course
  • Responsible for helping LaFourchette (aka. TheFork) transition from a Restaurant-reservation company to a Recommended-by-the-Community Restaurant reservation Company.
  • Built a from-scratch Community roadmap to create the technical concept of reviews, and iterated in order to increase Reviews / Reservation rate as well as Reviews with a text ratio by 30%. Supervised the arrival of photographies on TheFork reviews.
  • Defined the company's moderation policy and customer feedback management and trained operational teams accordingly.
  • Helped LaFourchette to expand internationally through being the Program Manager of the opening of the service in 5 countries (Denmark, Sweden, Turkey, Portugal, Brazil) and setting up the localization process in 11 languages with TripAdvisor Localization teams and TheFork local contacts.
  • Responsible for building the features de community needed when the company decided to build its own Forum and Q&A System. Created dedicated forum spaces to gather and discuss about their needs, behavioral analysis through Analytics setup. Great tools such as a Tutorial maker, a machine-learning moderating bot, as well as a gamification reward system helped retaining the community most active members.
  • Increased the content creation by 20% thanks to AB Testing and Workflow optimization on content creation per visits metrics.
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  • Responsible for the zaOza Community development and management.Setup of a moderation policy, user support, animated the Social Media Channels and elements of the editorial policy.
  • Contributed to the improvement of the product by being the voice of users, and communicated back upcoming improvements.
  • Trained brand ambassadors and support B2B sales channel by training salesforce.
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  • Manage a multi-cultural team of 6 members in charge of moderation, animation and editorialisation of content.
  • Identify, conceive, specify and test new features on the site, from user interactions to subscription workflows.
  • Management of a catalogue of 5M+ tracks coming from 5 different sources, duplicate detection, content qualification
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  • Program, animate and alanyse online focus groups through forum.
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  • Circulation, readership and advertising analysis of Marie Claire editions in 26 countries.
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Skills

Tools

  • Jira / Trello / TheScrum / Mantis / Pivotal tracker
  • Confluence / Twiki / Notion
  • Balsamiq / Whimsical
  • ATinternet / Google Analytics / GTM
  • Office Suite / Google Workplace
  • SquirrelSQL / PowerPivot

Languages

  • English - fluent
  • French - Native
  • German - Acceptable
  • Japanese - I can survive
Education

Master in Market Research and Marketing Strategy

Institut d'Etudes politiques de Paris

January 2003 to December 2005

Mastery in Management - Marketing Major

Université Paris Dauphine

September 1998 to June 2002
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Resume created on DoYouBuzz