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Xavier Greusard

Direction Générale, 28+ années de Business Development en Afrique pour 7 Multinationales.

FMCG
Pharma/OTC/Medical devices
North Africa
Sub Saharan Africa
Multinational companies
Xavier Greusard
55 years old
Professional Status
Entrepreneur
Open to opportunities
About Me
28+ years of African Business development for 7 leading MNCs:
Zipline International, BAXTER Healthcare, NOVO NORDISK, NOVARTIS, DANONE, CECAGADIS, LEGO.
General Management assignments at country, regional and global level in Morocco, Ivory Coast, Senegal, Spain, Gabon, Switzerland, France…
Specialized in :
Business development in North Africa & Sub-Saharan Africa, strategic planning,
organization development, P&L management, Global Health partnerships,
Deep insights of the African Public & Private sectors in Pharma, FMCG, OTC...
Resume created on DoYouBuzz
  • Afrikeys Consulting is dedicated to Business Executives, in General Management & Marketing and Sales Management in the Health Care and Life Sciences sector, wanting /needing to improve business performance as well as effectiveness of their teams in the face of existing business Challenges specially in emerging markets in Africa Regions, (both North and sub-Saharan Africa).
    Missions achieved :
  • BAXTER Operational Head : North and French Africa
    Dec 2020 - Jan 2022 · Baxter Health-Care company
    Reshuffle of the North West African operation, special focus for Morocco & Renal care.
    General Management of 3 affiliates, 70+ FTEs, Full P&L with strategic responsibility.
    Results: 2021 Sales: $52m +8% growth In market Sales perf.
    New operational organization achieved.
  • Business Consultant - Pharma Cameroon -
    Jan 2020 - Dec 2020
    • For a Pharma leader in Tunisia, being recently present in Central Africa :
      Assessment of all marketing and selling approach. Deliver a detailed report of the strengths and weaknesses in marketing/sales and present specific recommendations to improve the effectiveness of its marketing/sales going forward.
  • Business Development Specialist - French West Africa
    Aug 2019 - Dec 2019
    • For a Pharma leader in Morocco, wishing to expand in French West Africa :
      Developing and utilizing personal network to identify new partners/distributors, Visiting
      prospects on site.
  • Business Consulting Manager - North & West Africa
    Dec 2018 - Jul 2019
    • For a major food industry in France, aspiring to consolide their sales in North and West Africa region.
      Developing and writing robust business plans with identified marketplace and key competitors. Providing input to support the development of business road map and annual budgets
  • Business Development Manager - Morocco
    Jan 2018 - Dec 2018
    • For a key pharma player in Morocco : Audit of its current sales and marketing organisation in French West Africa. Report on recommendations on sales and customer acquisition strategy and the steps of sales process.