28+ years of African Business development for 7 leading MNCs: Zipline International, BAXTER Healthcare, NOVO NORDISK, NOVARTIS, DANONE, CECAGADIS, LEGO. General Management assignments at country, regional and global level in Morocco, Ivory Coast, Senegal, Spain, Gabon, Switzerland, France… Specialized in : Business development in North Africa & Sub-Saharan Africa, strategic planning, organization development, P&L management, Global Health partnerships, Deep insights of the African Public & Private sectors in Pharma, FMCG, OTC...
Reshuffle of the North West African operation, special focus for Morocco & Renal care. General Management of 3 affiliates. Full P&L with strategic responsibility.
Results: 2021 Sales: $52m +8% growth In market perf. New operational organization achieved.
Afrikeys Consulting is dedicated to Business Executives, in General Management & Marketing and Sales Management in the Health Care and Life Sciences sector, wanting /needing to improve business performance as well as effectiveness of their teams in the face of existing business Challenges specially in emerging markets in Africa Regions, (both North and sub-Saharan Africa). Missions achieved :
BAXTER Operational Head : North and French Africa Dec 2020 - Jan 2022 · Baxter Health-Care company Reshuffle of the North West African operation, special focus for Morocco & Renal care. General Management of 3 affiliates, 70+ FTEs, Full P&L with strategic responsibility. Results: 2021 Sales: $52m +8% growth In market Sales perf. New operational organization achieved.
Business Consultant - Pharma Cameroon - Jan 2020 - Dec 2020
For a Pharma leader in Tunisia, being recently present in Central Africa : Assessment of all marketing and selling approach. Deliver a detailed report of the strengths and weaknesses in marketing/sales and present specific recommendations to improve the effectiveness of its marketing/sales going forward.
Business Development Specialist - French West Africa Aug 2019 - Dec 2019
For a Pharma leader in Morocco, wishing to expand in French West Africa : Developing and utilizing personal network to identify new partners/distributors, Visiting prospects on site.
Business Consulting Manager - North & West Africa Dec 2018 - Jul 2019
For a major food industry in France, aspiring to consolide their sales in North and West Africa region. Developing and writing robust business plans with identified marketplace and key competitors. Providing input to support the development of business road map and annual budgets
Business Development Manager - Morocco Jan 2018 - Dec 2018
For a key pharma player in Morocco : Audit of its current sales and marketing organisation in French West Africa. Report on recommendations on sales and customer acquisition strategy and the steps of sales process.
Restablish the Moroccan affiliate toward performances: Replacement of 50% of employees, recruitment and coaching of a new Management Team. Full P&L with strategic responsibility
Results: 2017 Sales: DKK120m +46% growth – Op Profit : +97%, new operational organization achieved
Vice President of LEMM, a professional trade union, representing the entire International pharmaceutical industry in Morocco. Among the missions of the LEMM, is the respect of the ethics of professional practices.
Reorganization of the West African Operation, General Management of 3 representative offices, 78 people, (11 on boarded in 2014). Full P&L with strategic responsibility
Results: 2014 Sales: $25m +30% growth – Op Profit : +18%, new operational organization achieved
Assignment: Full P&L responsibility. Drive all aspects of the Franchises business in the cluster (operational excellence, in market performance, cross functional integration and talent development) and chairs the Cluster Franchise Forum, operational reports, Cluster medical Head/Medical Advisors.
Lead Algerian Task Force for turning around the organization challenges.
