Xavier Greusard
Direction Générale, 28+ années de Business Development en Afrique pour 7 Multinationales.
FMCG
Pharma/OTC/Medical devices
North Africa
Sub Saharan Africa
Multinational companies
55 years old
Professional Status
Entrepreneur
Open to opportunities
About Me
28+ years of African Business development for 7 leading MNCs:
Zipline International, BAXTER Healthcare, NOVO NORDISK, NOVARTIS, DANONE, CECAGADIS, LEGO.
General Management assignments at country, regional and global level in Morocco, Ivory Coast, Senegal, Spain, Gabon, Switzerland, France…
Specialized in :
Business development in North Africa & Sub-Saharan Africa, strategic planning,
organization development, P&L management, Global Health partnerships,
Deep insights of the African Public & Private sectors in Pharma, FMCG, OTC...
Zipline International, BAXTER Healthcare, NOVO NORDISK, NOVARTIS, DANONE, CECAGADIS, LEGO.
General Management assignments at country, regional and global level in Morocco, Ivory Coast, Senegal, Spain, Gabon, Switzerland, France…
Specialized in :
Business development in North Africa & Sub-Saharan Africa, strategic planning,
organization development, P&L management, Global Health partnerships,
Deep insights of the African Public & Private sectors in Pharma, FMCG, OTC...
General Manager Morocco & North French Speaking Africa
Baxter Health Care
December 2020
to January 2022
Morocco
- Reshuffle of the North West African operation, special focus for Morocco & Renal care.
General Management of 3 affiliates.
Full P&L with strategic responsibility. - Results: 2021 Sales: $52m +8% growth In market perf.
New operational organization achieved.
Founder and Managing Director
Afrikeys
Since 2018
- Afrikeys Consulting is dedicated to Business Executives, in General Management & Marketing and Sales Management in the Health Care and Life Sciences sector, wanting /needing to improve business performance as well as effectiveness of their teams in the face of existing business Challenges specially in emerging markets in Africa Regions, (both North and sub-Saharan Africa).
Missions achieved : - BAXTER Operational Head : North and French Africa
Dec 2020 - Jan 2022 · Baxter Health-Care company
Reshuffle of the North West African operation, special focus for Morocco & Renal care.
General Management of 3 affiliates, 70+ FTEs, Full P&L with strategic responsibility.
Results: 2021 Sales: $52m +8% growth In market Sales perf.
New operational organization achieved. - Business Consultant - Pharma Cameroon -
Jan 2020 - Dec 2020
- For a Pharma leader in Tunisia, being recently present in Central Africa :
Assessment of all marketing and selling approach. Deliver a detailed report of the strengths and weaknesses in marketing/sales and present specific recommendations to improve the effectiveness of its marketing/sales going forward.
- For a Pharma leader in Tunisia, being recently present in Central Africa :
- Business Development Specialist - French West Africa
Aug 2019 - Dec 2019
- For a Pharma leader in Morocco, wishing to expand in French West Africa :
Developing and utilizing personal network to identify new partners/distributors, Visiting
prospects on site.
- For a Pharma leader in Morocco, wishing to expand in French West Africa :
- Business Consulting Manager - North & West Africa
Dec 2018 - Jul 2019
- For a major food industry in France, aspiring to consolide their sales in North and West Africa region.
Developing and writing robust business plans with identified marketplace and key competitors. Providing input to support the development of business road map and annual budgets
- For a major food industry in France, aspiring to consolide their sales in North and West Africa region.
- Business Development Manager - Morocco
Jan 2018 - Dec 2018
- For a key pharma player in Morocco : Audit of its current sales and marketing organisation in French West Africa. Report on recommendations on sales and customer acquisition strategy and the steps of sales process.
- For a key pharma player in Morocco : Audit of its current sales and marketing organisation in French West Africa. Report on recommendations on sales and customer acquisition strategy and the steps of sales process.
General Manager of the Moroccan affiliate
Novo Nordisk Pharma
October 2015
to December 2017
Casablanca
Morocco
- Restablish the Moroccan affiliate toward performances: Replacement of 50% of employees, recruitment and coaching of a new Management Team. Full P&L with strategic responsibility
- Results: 2017 Sales: DKK120m +46% growth – Op Profit : +97%, new operational organization achieved
Vice President
LEMM
January 2016
to June 2017
Casablanca
Morocco
- Vice President of LEMM, a professional trade union, representing the entire International pharmaceutical industry in Morocco.
Among the missions of the LEMM, is the respect of the ethics of professional practices.
General Manager West Africa : 20 markets
Novartis Pharma
October 2013
to August 2015
Abidjan/Casablanca
Côte d’Ivoire
- Reorganization of the West African Operation, General Management of 3 representative offices, 78 people, (11 on boarded in 2014). Full P&L with strategic responsibility
- Results: 2014 Sales: $25m +30% growth – Op Profit : +18%, new operational organization achieved
Head Specialty & Primary Care Franchises, Maghreb Cluster
Novartis Pharma
November 2012
to October 2013
Casablanca
Morocco
- Assignment: Full P&L responsibility. Drive all aspects of the Franchises business in the cluster (operational excellence, in market performance, cross functional integration and talent development) and chairs the Cluster Franchise Forum, operational reports, Cluster medical Head/Medical Advisors.
- Lead Algerian Task Force for turning around the organization challenges.
- Results:. Sales achieved $167m
Africa Cluster Head – General Management
Novartis Vaccines
November 2009
to November 2012
Casablanca & all Africa
Morocco
- Assignment: Business development of the Novartis Vaccines Division in Africa.
- Implement a growth strategy for accessing new territories (geographic expansion), including :
- Organizational set-up, Public & Medical affair management, Commercial & Marketing operations.
- Initiate local manufacturing project in Morocco (fill/finish pediatric Pentavalent). Sothema Partner.
- Results: 2012 Sales $7m (from scratch). Africa UNICEF Sales : $54
General Manager OTC “West Africa & Morocco" & support to Algeria and English Africa
Novartis Consumer Health
September 2003
to November 2009
Dakar
Senegal
- Assignment: Responsible for the entire local OTC General Management activities – 32 people.
- Initiate synergies with the Pharma division.
- Results: Targets achieved and exceeded for 5 years in the row - last Turnover $16m: + 14% CAGR
Marketing and Sales Director OTC “French West Africa”
Novartis Consumer Health
September 2001
to September 2003
Abidjan
Côte d’Ivoire
- Assignments: Creation of the OTC Sub Saharan Africa operational org, (18 countries)
- (Legal, finance, Business development, Supply chain, HR, Marketing & Sales, sales training - 20 staff recruited across 10 countries…).
Export General Manager: Spain, Portugal, Africa, Indian Ocean
Danone
March 2000
to September 2001
Barcelona
Spain
- Assignment: General Manager water division: “EVIAN & VOLVIC” for the Iberian peninsula,
- Africa and the Indian Ocean.
Africa General Manager, (13 French / English speaking countries)
Danone
January 1998
to March 2000
Libreville
Gabon
- Assignments: full P&L responsible
- Management of 2 sales forces: Medical reps & Sales reps, (15 people).
Marketing & Sales Manager
Groupe CECA-GADIS
August 1995
to January 1998
Libreville
Gabon
- Assignments: Develop and organize the professional sales marketing department
- Results: Range revision, marketing strategies created. Commercial and logistic personnel management, (90 people); Sales force recruitment and training. 30% Sales increase 95 /98.
FLM, central France region - (11 counties).
Société LEGO France
February 1994
to August 1995
Clermont-Ferrand
France
- Assignments: Monitor large and medium store distribution, negotiation with regional purchasing centres, managing a team of 25 to 40 merchandisers.
Management Excellence
Danone ESCP Europe (Ecole Supérieure De Commerce De Paris)
October 1998
to June 1999
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Africa
Expert
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Pharma industry
Expert
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FMCG
Expert
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OTC
Expert
-
General Management
Expert
-
P&L management
Expert
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Business Development
Expert
-
Market access
Expert
-
Organization development
Expert
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Marketing
Expert
-
Talent development
Expert
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Supply Chain
Advanced
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System Strategy
Advanced
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Medical devices
Good
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French
Expert
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English
Advanced
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Spanish
Intermediate
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Arabic
Notions
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African dialects
Notions
