Measurement plan - KPI and targets - CRO - CRM - New Pricing Plan
Detailed Description
Increase AOV by 50%
Double Memberships revenue
Company Description
Cellcast UK Ltd is "a leading provider of participatory television programming and interactive telephone technology in the cross platform entertainment sector". As a consultant, I helped them get greater insights from their digital audience. New pricing plans, better web analytics, CRO through A/B testing have been launched. Finally, we get an 150% increase on memberships revenue.