Measurement plan - KPI and targets - CRO - CRM - New Pricing Plan
Detailed Description
Increase AOV by 50%
Double Memberships revenue
Company Description
Cellcast UK Ltd is "a leading provider of participatory television programming and interactive telephone technology in the cross platform entertainment sector". As a consultant, I helped them get greater insights from their digital audience. New pricing plans, better web analytics, CRO through A/B testing have been launched. Finally, we get an 150% increase on memberships revenue.
Cellcast Media | Digital Audience Monetization Group
January 2007
to July 2009
Paris
Adwords, RTB Ad Exchanges, Display (DFA), Emailing, Bulk SMS
Global advertising budget : 10M€+
Company Description
Cellcast Media business has spread over the years. Ranging from pure audiotex player, through a top leading Digital Monetization Group in 2007. I was greatly involved in the company's success, starting in the very early days in 1996. We achieved 30M€ revenue in 2009.
Promotion through Search (Altavista, Lycos, Yahoo!), and Display (DoubleClick and Specialized AdNetworks)
Company Description
End of 2001, we are one of the top 3 affiliates players of Carpe Diem Affiliate Program, today part of the Rentabiliweb Digital Audience Monetization Group.
Colombia | Venezuela | Ecuador | Brazil | Argentina
Company Description
The target was to expand our business in LatAm, where we identified opportunities. I was in charge. We meet great success until late 1999. This Business Unit, was the most profitable of the company.
I was part of Specific Unit. managed by Emmanuel Henrion. He was the founder of the B&I web agency, and ex Digitas General Manager (Publicis). We accomplished great success altogether. We double advertising revenue in just 2 years time, reaching 30MFF.
