Xavier Deschamps - Digital Marketing Consultant

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Experiences

Traffic acquisition, Web analytics, Conversion rate optimization, Multi-Channel funnels, UX. Desktop and Mobile devices.

Digital optimization strategy
Measurement plan - KPI and targets - CRO - CRM - New Pricing Plan

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Adwords, RTB Ad Exchanges, Display (DFA), Emailing, Bulk SMS
Global advertising budget : 10M€+

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Manage BtoC operations in Belgium, Spain, Switzerland, and Mexico.
Set up Cellcast Mexico S.A. de C.V. | Mexico City, D.F.

Monetization through telco billing solutions
Promotion through Search (Altavista, Lycos, Yahoo!), and Display (DoubleClick and Specialized AdNetworks)

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Colombia | Venezuela | Ecuador | Brazil | Argentina

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Education

Skills

Traffic Acquisition
SEO - SEA - SMO
Web Analytics
Conversion Rate Optimization

French: Native
English: Business Proficiency @ The American Chamber of Commerce | Paris

Team Management (up to 15 people)

Google Analytics, Google Webmaster Tools, Adwords, SEMRush, MajesticSEO, MyPoseo, Google Trends, Google Tag Manager, WebDevelopper, Optimizely.

Basic notions of HTML5/CSS3 - Javascript - JQuery Library - Bootstrap - Wordpress + Plugins