Wenxuan Li
LSE GMiM candidate
Market Researcher
Ipsos
November 2015
to December 2015
- Conducted qualitative analysis about the introduction and promotion of Boeing airplanes with Boeing Sky Interior in China.
- Established models, such as calculating the time usage of ground power units in the top five airports in China, to support the composing of the final research report.
Marketing Intern
LinkedIn
August 2015
to October 2015
- Implemented in-depth desk research on Chinese advertising market sizes and digital advertising ecosystem, preparing for a project aiming to promote LinkedIn Marketing Solutions in the Chinese market.
- Independently designed a questionnaire, exploring Chinese clients’ cognition of the value of the product.
- Completed the majority of the work in modeling the market potential of the product in 30 industries based on the ad spending and the applicability of LinkedIn in these fields.
Auditing Intern
PwC
July 2014
- Assisted in designing draft papers of each auditing item in the auditing work of CCCC Second Harbor Engineering Company Ltd.
- Developed working papers of more than 10 items efficiently, including fixed assets, cash equivalence, inventory, payable of wages etc.
Director of Public Relations
Forum for American / Chinese Exchange at Stanford (FACES)-Renmin Chapter
June 2014
to June 2015
- Held a forum named Word Wins the World for the tenth anniversary of FACES-Renmin, with forty delegates selected from universities in Beijing taking part in.
- Assisted FACES Stanford to hold On Common Ground forum 2014 with PKU Chapter, and invited Wu Changhua, the Greater China Director of The Climate Group, to deliver a speech at the opening ceremony.
Company Description
It's an organization established by Stanford University and other four Chinese top universities, including Renmin University of China. It aims to promote the communication between American and Chinese students across a wide range of international topics.
Director of Public Relations
Students' Union in School of Foreign Languages
September 2013
to June 2014
- Invited Stephen Tang, the Executive District Manager of AXA Hong Kong, to give a speech.
- Initiated an internal training in PR Department with School of Public Administration and Policy, and School of International Studies.
Volunteer
APEC Summit
November 2014
- Provided information on the conferences, transportation and traveling to delegates during the 2014 APEC Economic Leaders’ Week.
