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Wen Rui (Linda) Chen

Wen Rui (Linda) Chen

A Chaser of Excellency; Global Leader In the Making

Leadership
Startups
Business Development
Social Entreprise
Vancouver Canada (British Columbia)
Student Available
The best thing about me is that I love what I do. I work with enthusiasm and curiosity: I do not look at how many hours I need work or how much money I am making. I work for passion, for impact, and for logic. I do things that make sense and I do it until myself is satisfied with my work. I have a high standard and I am thrilled when someone else can point out my flaws.

The worst thing about me is that I can be difficult to work with sometimes. I am straightforward and I do not have much patience for people who are not logical and take everything personally. Whenever I am working with someone who does not share the same principles and working ethics, I tent to become an independent thinker.

I know I am not everyone's cup of tea but I also know my potential is immense. I am ready to contribute my energy to the company that fits.
Resume created on DoYouBuzz
    • Designed a customer map for Suzlon’s 1900+ customers in India by performing cross-industry benchmark analysis and intensive academic research.
    • This helps Suzlon to segment their current customers, identify potential customers and predict future market trend; it also serves as the prototype for digitalizing its customer profiles in the future.
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    • Constructed marketing plans that would increase the company’s market presence in London, its new market, by analyzing customer portfolio, past performances of the company and its value propositions; started as an unknown new player in the market to being known by all targeted customers.
    • Initiated several new techniques in leading the sales team and motivating sales to achieve their sales goal, for example, provide them individual training and consulting; doubled the company’s revenue
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    • Collaborated with the project manager to close contracts with Standard Chartered Bank and Thomson Reuters by preparing decks for different parties. Promoted the CEO’s LinkedIn account and pushed his article to be editor’s pick every week, which established the company’s reputation as the HK’s first homegrown FinTech accelerator.
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    • Cofounded the start-up with my friends and the idea was to introduce the “Uber” in consulting; connecting people who have knowledge and expertise in certain areas with people who have questions directly.
    • Created decks and contacted potential investors.
    • Developed a new marketing plan to boost the declining sales of Westca, the largest Chinese portal in Vancouver.
    • Successfully sold two advertisement packages to Showcase piano (the most expensive piano store in Vancouver) and to Chali-Rosso Gallery; wrote two proposals for Westca to prompt its new online TV platform.
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  • My friend and I started our company from scratch, from recruiting people, to product design and to make a sale. Our idea was simple. We sold sunglasses with our school’s logo on it. However, the impact was great.

    Here are some of our achievements:
    • The first student venture in West Vancouver Secondary School (WVSS).
    • Sold over 400 pairs in two weeks; in total sold over 600 pairs.
    • WVSS created a new award called "Special Recognition" for us.
    • Inspired WVSS to start a new business curriculum and a school store.
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  • Leadership
    Expert
  • Team Building
    Expert
  • Business Development
    Expert
  • Business Growth
    Advanced
  • Cross-cultural management
    Expert
  • Microsoft Office
    Good
  • R language
    Intermediate
  • Cross-cultural communication
    Expert
  • Team dynamic/cultural building
    Expert
  • Philosophy (both Chinese and Western), psychology & novels
  • Current reads: enlightenment now, thinking fast & slow
  • Drawing/painting/designs (both architecture, interior design and fashion)
  • art history
  • Play Piano & Guitar, used to play Jazz drum as well
  • In choir for 5 years.
  • Experienced solo traveler
  • This year's record: Peru, Bolivia, Cambodia, India

Master of International Management

Richard Ivey Business School

Since January 2018
  • Richard Ivey MSc Excellence Award, with a value of $5,000 (2017)
  • Achieved an overall 93% in Cross-cultural Management & 92% in Internationalization
  • CEMS exchange: Tsinghua University, China for fall 2018; EAESP University, Brazil for winter 2019.

B.A. in Global Commerce and minor in Political Science

King’s College, Western University (UWO),

September 2013 to December 2017
  • Achieved an overall 91% in marketing
  • Dean’s Honor list for 2017 Fall/Winter and 2018 Fall/Winter
  • Exchanged at the University of Salamanca, Spain for a month to study Spanish.
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