Wahiba Yachou
Marketing Communications I Event Management
Social Media manager
Marketing Communications
Event management
Ethnic Marketing
Culture
38 years old
Driving License
Bruxelles (1070) Belgium
Employed
Open to opportunities
#eventorganizer #marketing #digital #socialmedia
#creative #adfreak
#energy #curiosity #trendwatcher
#ethnicmarketing #communitymanagement
#creative #adfreak
#energy #curiosity #trendwatcher
#ethnicmarketing #communitymanagement
How to create a start up in 52 Hours? with Collaborative economy.
Ethnic Marketing: How to target the Multicultural Consumer
new york university
April 2012
to May 2012
Targeting the nation's Hispanic, African-American, and Asian-American populations is no longer a niche marketing activity. Multicultural marketing is now a part of most marketing plans as corporations, organizations, and small-business owners acces this 1.5 trillion-dollar market. In this course, multicultural marketing experts demonstrate how to reach these groups using traditional and innovative methods. Following an overview of market trends, focus on specific ethnic markets (Hispanic, African-American, or Asian-American) and others (gay/lesbian, people with disabilities, and women). Marketing methods covered include advertising, public relations, direct marketing, events planning, community programs, online marketing, and other disciplines.
Details and Extracurriculars
- intercultural communication
- international brand communication
- corporate film
- photography
- Camera + Final Cut pro
- law and ethics
Details and Extracurriculars
- Above Communication
- Lauching new product
- Direct Marketing
- Online Communication
- International Marketing
- Integrated Marketing Communication
- B2B
- Generation Marketing
- Mediaplanning
- Trendwatching
- Strategic planning
- Above Communication
- 10 week project with real client,from different sector: creation campaign from begin to end
for brands like:
- Maes (beer company)
- Plopsaland (entertainment parc)
- SoS children village ( NGO)
- libelle shop.be ( women online magazine shop)
- Maes (beer company)
