I had to organise the Media plan for the advertising campaign, to plan the billboards, Teasers launch, flyers distribution, jingle on radio, ...
setting up an strategic communication plan
Event Management: During the Exhibition 4 nights we're organised,I had to to create them with the INK EYE artist and set up the meetings with the differents artits who will perform during those nights
Contactperson with the partners, ensure them visibility during the campaign and exhibition
Social Media Management of INK EYE, responsible for the facebookpage, twitter,youtube and Instagram account of INK EYE, mostly content creation.
Targeting the nation's Hispanic, African-American, and Asian-American populations is no longer a niche marketing activity. Multicultural marketing is now a part of most marketing plans as corporations, organizations, and small-business owners acces this 1.5 trillion-dollar market. In this course, multicultural marketing experts demonstrate how to reach these groups using traditional and innovative methods. Following an overview of market trends, focus on specific ethnic markets (Hispanic, African-American, or Asian-American) and others (gay/lesbian, people with disabilities, and women). Marketing methods covered include advertising, public relations, direct marketing, events planning, community programs, online marketing, and other disciplines.