Virginie Hamon - Marketing Director

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Resume created on DoYouBuzz

Experiences

Build and implement the Brand Activation 3-year plan
Create and implement the omni-channel consumer experience (retail & e-commerce)
Develop the product set offer (turnover 50M€/year) and the GWP offer
Create the animation annual plan : sell-out, retailtainment, POS staging and material
Manage a team of 5 members / Budget : 650K€

Build the 360° Marketing plan and determine the launch priorities
Create the animation annual plan and the transversal marketing projects
Develop special product offers for Sephora Europe : 2 exclusivities in 2016
Ensure the Brand Image consistency across EMEA region
Manage 2 people / 3 axis scope : Skincare, Makeup, Fragrance

Build the Marketing & Communication 3-year plan : Growth +27% in 2012
Determine the omni-channel strategy (On-line and Off-line)
Develop and manage the retail network : Turnover +30% in 2012
Manage the product local production : Personal Care line (10 skus)
Manage a team of 14 members / Budget : 2M€

Build the Marketing & Trade Marketing plans : Turnover +10%
Determine the Communication strategy (Media & PR)
Budget : 1M€

Determine the Trade Marketing plan and the Merchandising strategy : 30 corners
In charge of the technical and product education for all retailers
Management of 5 training managers / Budget : 1M€

Implement the Merchandising strategy and give support to markets

Skills

Marketing Strategy
Omni-channel Marketing
Product Expertise
Brand Image
POS Animation
Digital savvy
Retail design / Architecture
Visual Creation / Graphic Chain

Team Management
Project Management
Trade Negociation
Budget Construction
Leadership
"Start-up" state of mind

English : C2 Level
Spanish : Bilingual
German : Basic

Office
Photoshop