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Viken Karaminassian

Integrated Brand Marketing and Digital Sales Strategist

Digital Marketing Management
Marketing Strategy
E-Commerce Management
Advertising Management
Brand Marketing Communications
Viken Karaminassian
Professional Status
Available
About Me
A seasoned brand marketing and digital sales strategist, with over 20 years international experience. Trained to create demand and build strong brands for businesses operating in a variety of industries. MBA in Marketing and eCommerce as well as Digital Marketing Certifications from top-tier business schools in Canada, I enjoy a unique blend of high profile multinational client and agency side leadership expertise.

Results oriented, my key competencies include planning of business-aligned marketing roadmaps, and leading cross-functional teams towards the formulation, execution and tracking of digital transformation and integrated brand marketing strategies.
Credible decision maker and natural leader, mentor and coach. Very high work ethics and energetic self-starter with a high drive to succeed.
Superior analytical, planning, entrepreneurial, organizational, and creative problem solving skills.
Resume created on DoYouBuzz
  • Integrated Digital Marketing Strategy
  • Customer Journey Management
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Social Media Marketing (SMM)
  • Email Marketing and Marketing Automation
  • Affiliate Marketing
  • UX and CRO
  • Web Analytics
  • Brand Strategy
  • Integrated Marketing Communications
  • Strategic Planning
  • Advertising
  • Product and Brand Management
  • Department and Budget Management
  • CRM
  • Business Planning
  • Financial Planning and Analysis
  • Digital Sales Optimization
  • Logistics and Distribution
  • Affiliate Marketing
  • General People and Operations Management