A seasoned brand marketing and digital sales strategist, with over 20 years international experience. Trained to create demand and build strong brands for businesses operating in a variety of industries. MBA in Marketing and eCommerce as well as Digital Marketing Certifications from top-tier business schools in Canada, I enjoy a unique blend of high profile multinational client and agency side leadership expertise.
Results oriented, my key competencies include planning of business-aligned marketing roadmaps, and leading cross-functional teams towards the formulation, execution and tracking of digital transformation and integrated brand marketing strategies.
Credible decision maker and natural leader, mentor and coach. Very high work ethics and energetic self-starter with a high drive to succeed. Superior analytical, planning, entrepreneurial, organizational, and creative problem solving skills.
From ideation to a vibrant affordable luxury e-commerce marketplace, JAWHARTY.com was the brainchild of its founder and general manager. By deploying well thought out digital strategies, and driven by targeted business objectives, built quality web traffic from zero to a monthly average of 10,000 visitors, a sizable proprietary mailing list, and a loyal base of social media followers. In less than two years, achieved above industry level average sales conversion results.
Launched in 2007, Sama was the first low-cost airline company in the Middle East. With an aggressive integrated and digital go-to-market strategy, in 6 months we succeeded in building 29% unprompted recall, 72% likeability and exceeded sales conversion KPI with 30% of total bookings conducted on digital channels. Won the prestigious GEMAS Effectiveness 2008 "Best New Brand Launch Award" in Dubai.
Growing competitive threats due to open market economy legislation drove the NCB to review it's brand competitiveness fundamentals. Towards building an iconic financial services brand that powerfully resonated with the emotional desires and expectations of its constituancies, I was assigned to lead the strategic planning and comprehensive development of a new brand communications platform, revised brand identity, asset production and marketing launch campaign for this regional mega bank. More than any other time, NCB maintains its leadership position as the largest bank in the Arab world while successfully captivating the hearts and minds of its loyal customer base with the "together as one" brand communications platform.
