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Victor Vermersch

Brand Creative Director

38 years old
Driving License
Berlin Germany
Employed Open to opportunities
  • Lead a professional in-house brand video and photo production team of 9 individuals: copywriters, producers, photo and videographers, motion graphics designer, editors
  • Conceptualise and produce TV, online and radio content in 9 European markets for 3 different brands: Autohero (B2C), wirkaufendeinauto (C2B), Auto1.com (B2B)
  • Produce all corporate videos and content for Auto1 Group. This includes among other material corporate videos and pictures.
  • Manage budget, negotiate offers and contract freelancers and talents
  • Cast and direct talents in productions of various sizes and shapes
  • Manage small & large shootings both in studio and outside
  • Organise in-house post-production process: motion graphics, editing, color grading, audio mixing
  • Create and roll-out regional expansion strategy
  • Measure and develop Lesara's brand equity
  • Plan, monitor and optimise TV campaigns company-wide
  • Steer Online Marketing, Brand and Communication efforts
  • Build financial forecast and P&L
  • Define and implement the regional strategy in all business units (Offline & Online Marketing, Sales)
  • Lead TV creative production for France from script writing to casting and on-set management
  • Leadership and direct reporting line for 8 individuals
  • Control growth and P&L responsibilities in 4 markets and conduct in-depth analysis on regional performance
  • Co-lead new API venture with a team of 4 individuals
  • Create the value proposition, define the strategy and business plan
  • Develop B2B partnerships
  • Display Advertising Network: Business development across Europe, campaign set-up and traffic management
  • Metasearch: Negotiation and integration of new advertisers, account management and revenue optimisation
  • Online marketing strategy definition and execution (SEO, SEM, CRM)
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  • Pre-market launch activities and business development
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  • Online video production for tvtrip.com (planning and managing shootings, resources and budget)

MBA International Travel Management

ESCAET Business School - Aix en Provence, France

October 2006 to November 2009

BSc Economics and Philosophy

University Jules Verne - Amiens, France

September 2004 to June 2006
  • French: mother tongue
    Expert
  • English: fluent
    Advanced
  • German: C1
    Good
  • Team player & Leadership
  • Creative Marketing
  • Video Production
  • Media Buying
  • Project Management
  • Data and Performance Analysis
  • Business Development
  • Financial Forecasting
  • Video Creative Producer on passion projects
  • Co-founder Travelab: Conferences and Meetups on new tech & trends applied to the Travel industry
  • Public Speaking & Leadership: Toastmasters member