Victor Vermersch - Brand Creative Director

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Experiences

Lead a professional in-house brand video and photo production team of 9 individuals: copywriters, producers, photo and videographers, motion graphics designer, editors
Conceptualise and produce TV, online and radio content in 9 European markets for 3 different brands: Autohero (B2C), wirkaufendeinauto (C2B), Auto1.com (B2B)
Produce all corporate videos and content for Auto1 Group. This includes among other material corporate videos and pictures.
Manage budget, negotiate offers and contract freelancers and talents
Cast and direct talents in productions of various sizes and shapes
Manage small & large shootings both in studio and outside
Organise in-house post-production process: motion graphics, editing, color grading, audio mixing

Create and roll-out regional expansion strategy
Measure and develop Lesara's brand equity
Plan, monitor and optimise TV campaigns company-wide
Steer Online Marketing, Brand and Communication efforts
Build financial forecast and P&L

Define and implement the regional strategy in all business units (Offline & Online Marketing, Sales)
Lead TV creative production for France from script writing to casting and on-set management
Leadership and direct reporting line for 8 individuals
Control growth and P&L responsibilities in 4 markets and conduct in-depth analysis on regional performance

Co-lead new API venture with a team of 4 individuals
Create the value proposition, define the strategy and business plan
Develop B2B partnerships

Display Advertising Network: Business development across Europe, campaign set-up and traffic management
Metasearch: Negotiation and integration of new advertisers, account management and revenue optimisation

Online marketing strategy definition and execution (SEO, SEM, CRM)

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Pre-market launch activities and business development

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Online video production for tvtrip.com (planning and managing shootings, resources and budget)

Education

Skills

French: mother tongue

Expert
English: fluent

Advanced
German: C1

Good

Team player & Leadership
Creative Marketing
Video Production
Media Buying
Project Management
Data and Performance Analysis
Business Development
Financial Forecasting

Interests

Video Creative Producer on passion projects
Co-founder Travelab: Conferences and Meetups on new tech & trends applied to the Travel industry
Public Speaking & Leadership: Toastmasters member