Veronique Coallier
Passionate about advertising, promotion, event and social media.
Account director
Project manager
Consultant
Event planner
Strategic consultant
Montreal (H1W2R8) Canada (Québec)
Professional Status
Consultant
Open to opportunities
About Me
Over the past eight years in agency, I managed to develop a multidisciplinary experience relating to advertising of major brands, promotions and events. This is a kind of a profile rather exclusive in this vast industry.
Account Director
Brad, Publicity and promotional agency
January 2010
to April 2012
Full-time
Montreal
Canada - Québec
- Management of one of the biggest alcohol beverage industry : Labatt on Budweiser, Bud Light, Bud 4, Stella and Imports brands.
- Management of large national project for advertising campaign in print television and interactive.
- Management and supervision of project manager team.
- Work in close relationship with english agency in Toronto and New York. Establish procedures with them.
- Great ability to work under pressure, meet tight deadlines and handle multiple files simultaneously.
- Strategic intelligence of competition and industry trends.
- Constantly analysis, management and intervention on the various social media.
- Writing brief on full development annual campaigns, 360 degree plan.
- Managing the annual budget allocated for each brand and profitability analysis.
- Implementation of campaigns for Budweiser: Bud Camp, Osheaga Music launch Bud, Sponsorship Montreal Impact, SuperBowl, launching Budweiser 4, Identity Campaign.
- Work on promotional plans for the regional brands, alignment and strategic evaluation.
- Media planning evaluation, buying and planning + production of equipment to be provided for each market.
- Big knowledge of the regulations on promotional and advertising of alcoholic beverages.