Veronique Coallier

Education

Followed by a certificate in creative writing and preceded by a College Ahuntsic Diploma in Letters.

Experiences

Management of one of the biggest alcohol beverage industry : Labatt on Budweiser, Bud Light, Bud 4, Stella and Imports brands.
Management of large national project for advertising campaign in print television and interactive.
Management and supervision of project manager team.
Work in close relationship with english agency in Toronto and New York. Establish procedures with them.
Great ability to work under pressure, meet tight deadlines and handle multiple files simultaneously.
Strategic intelligence of competition and industry trends.
Constantly analysis, management and intervention on the various social media.
Writing brief on full development annual campaigns, 360 degree plan.
Managing the annual budget allocated for each brand and profitability analysis.
Implementation of campaigns for Budweiser: Bud Camp, Osheaga Music launch Bud, Sponsorship Montreal Impact, SuperBowl, launching Budweiser 4, Identity Campaign.
Work on promotional plans for the regional brands, alignment and strategic evaluation.
Media planning evaluation, buying and planning + production of equipment to be provided for each market.
Big knowledge of the regulations on promotional and advertising of alcoholic beverages.

Project management and promotional event for the accounts of different industry: Telecommunications: Telus, Fido, Rogers, Videotron + Beverage : Labatt Blue, Budweiser and Sleeman.
Project development from A to Z, through brainstorming sessions, customer presentation, cost estimate, providers research, research and interview candidates "brand ambassadors", preparation of training materials, training, field monitoring , annual report, budget reconciliation, closing project report.
Production of major campaigns for Telus: "Le bonheur est chez Telus", Golf Tournament + Telus "Feux sur Glace" + Hip Hop Tour in Cegeps and University - Rogers: Opening shop event for the major store on Sainte-Catherine street.
Videotron: Sponsorship Just for Laughs Festival in Montreal Francofolies + Sales incentive program with an online store - Awards evening event for Videotron Ambassadors + Labatt Blue promotions + Great tour + Chalet Blue contest - F1 Grand Prix of Canada Budweiser - Sleeman: promotional Heritage Tour.
Fido: Activity for weekly Piknic Electronik sponsorship + Operation Back to School with field work in four major Canadian cities simultaneously.
Business developments with two partners.

Management of advertising and promotional projects for different industry type : Beverage: Labatt Blue, Blue Dry, Keith's Entertainment: Theatre Espace Go
Strategic planning and annual campaign development.
Writing of brief document and production follow up.
Competition research and analysis.
Production of cost estimate and project schedule.
Supervision of print, radio and TV production project.
Contest and winner follow up.
Client presentation and business development involvement.

Promotional project management on behalf of Molson Dry, Perfetti Van Melle, SAQ, Petro-Canada and Scherring.
Writing of pre-production document.
Production of cost estimate and project schedule.
Supervision of print, radio and TV production project.
Direct contact with client on each step of presentation and approval procedure.
Monitoring production, media routing, material distribution and legal approval with RACJ and ASC.
Contest and winner follow up.
Research of promotional concept for business development project.

Skills

Deep industry expertise and tools retailer marketing.
Big contacts network that can contribute to the achievement of specific project.
Organization and production of Brad agency Christmas party for 60 persons.

Document drafting strategic alignment on advertising campaign and communications angle.
Research and creativity.
Knowledge of web production and social media issues.

Interests

Passionate about advertising, promotion, event and social media.