Experienced Search Engine Optimization Manager with a demonstrated history of working in the hospitality industry. Skilled in Search Engine Optimization (SEO), Content Management Systems (CMS), Project Management and Customer Care.
Manage on-site and off-site SEO for company clients
Initiate search engine optimization within each account to increase ranking on major search engines
Research keywords using Google AdWords and other Tools such as MOZ Keyword explorer, Semrush and others
Optimize website contents following best practices
Collaborate with internal teams to enhance design, usability, content and conversion points of websites
Installation and optimization of Google Analytics and Google Tag Manager accounts for company clients
Analyze data through Google Analytics to identify trends, generate reports and adjust campaigns
Provide social media strategy recommendations to clients, creating content calendars
Content Marketing: Working on different content marketing projects including the development of a content strategy, write content articles, contact 3rd party copywriters to develop article contents, content distribution with audience targeting using Facebook Ads and reporting.
Technical SEO: Develop Technical SEO Audits and provide recommendations in order to improve the website´s crawlability, indexability and to maximize visibility on organic search results.
Handle client relations with assigned clients providing feedback, reports and updates monthly
Remain current with industry trends to uncover new opportunities for clients’ websites
Create project schedule and manage completion by a cross-functional team (Development, Creative, SEO, SMO, copywriting, etc.)
Drive project kickoff calls with clients, to gather business, marketing and technical requirements for development of project estimates and scope of work
Elaborate design and development briefs based on client input
Advise clients of E-commerce and Online Marketing best practices to achieve high converting websites and best user experience
Develop Project Schedules and Status reports to ensure that projects stay on Schedule
Report status to internal and client stakeholders and communicate effectively to manage expectations about status, challenges, and accomplishments
Test websites after build and prior to release to the client for user acceptance testing
Manage content population process: Asses content provided (Text and Images), establish guidelines for and supervise content population
Manage content updates through CMSs Toolbox, Weebly, Galaxy and Wordpress
Deliver excellent customer service and manage the needs of customers (guests and partners) through email and phone
Ensure customer satisfaction and loyalty by assisting and resolving a wide variety of customer requests including relocation cases, managing bookings, complaint management
Take ownership of customer queries including operational issues, concerns related to pricing/invoice
Develop, manage and maintain the customer support operation to offline and online agency customers, generating customer satisfaction by scoping, measuring, reviewing and improving operational functions
Responsible for recovering functional and technical incidents and requests and/ or escalating them internally to improve Customer satisfaction & retention
Acknowledge, investigate and when possible recover incidents within service levels
Remotely connect to users’ computers, determine minimal use-case to recreate issue, solve issue if possible or provide concise details to development for further analysis and resolution
Provide technical support on the usage of the SabreRed GDS software for customers in the Americas and EMEA regions