Vanessa Saint-Felix
Acquisition Marketing Manager
Professional Status
Employed
Unavailable
About Me
Sales and Marketing background in Tech Industry with strong focus on Performance Marketing for lead generation and pipeline acceleration, I believe in both numbers and creativity.
Currently working on a New Customers Acquisition strategy in UK market combining Demand Generation and Account Based Marketing.
Currently working on a New Customers Acquisition strategy in UK market combining Demand Generation and Account Based Marketing.
Marketing campaign manager
Sage
Since November 2016
Dublin
Ireland
- UK Market - New Customers Acquisition Lead
- White space analysis and segmentation
- Marketing Programs Design
- Sales & Marketing alignment
- Budget and resource planning
- Performances reports
- White space analysis and segmentation
- Account Based Marketing Pilot Lead
-Design, launch and optimize ABM program on UK market based on targets + Available Market potential
-Sales & Marketing agreements
-Accounts selection and tiering
-Business oriented campaigns: Pipeline generation or acceleration through multiple channels
-Conversion rates Lead to Opportunity between 20% to 40%
-ABM represents approximately 10% volume of opportunities delivered for Mid-Market UK&I in 1st quarter - French Market - Campaign Manager (2016-2017)
-Launch and optimize marketing campaigns through digital channels - SEM, Display, Social Media - Offline (closing and lead generation events) - Content creation or localization - to promote Sage’s native cloud solutions
-Working closely with sales teams to ensure a good conversion rates Lead to Opportunity / Win
-Reporting to Marketing and Sales leaders
Marketing & Business manager
Bluetis - Salesforce partner
October 2014
to November 2016
Full-time
France
- Business development
- Consulting Sales Discovery - (functional consulting)
- Marketing strategy - Brand management
- Events coordination
- Content creation (website, news, presentations)
- Campaigns management
Marketing manager
(Numm) - ISV Salesforce partner
February 2014
to December 2014
Full-time
Bordeaux
France
- Partnership development
- Lead generation
- Campaign management
Administrative department management
Hertz
April 2013
to September 2013
United Kingdom
- Creation of Standard Operations Procedures
- Team training
Customer care agent
Hertz
August 2012
to April 2013
Full-time
Dublin
Ireland
- enrollments management
- after sales management
- UK and France
- car rental reservations
Account manager
Anaphore (Software editor)
February 2011
to July 2012
Full-time
Avignon
France
- customers portfolio management (90 customers - national, regional and local authorities,banks, private companies - about €490K turnover)
- contracts management (77 contracts)
- creation and management of the company's newsletter
Web marketing translator
Royal Canin
January 2011
Temporary Work
Aimargues
France
- translation of the internal network (french to english)
Account manager
SAGE
September 2009
to June 2010
Temporary Work
Bordeaux
France
- software and training sales (about 60-70 outbounds / day and administrative follow-up or more than 80 inbounds)
- customers portfolio management (chartered accountants in France)
Market researcher
E-business company
February 2009
to September 2009
Student Project
Avignon
France
- market and feasibility research
Export assistant
Cave de Jonquières Saint-Vicent
September 2006
to June 2008
Apprenticeship
Jonquières Saint-Vincent
France
- market research (China, USA, Northern Europe) and prospecting
- organization and participation to a business trip in China
- export orders handling (about €500K turnover)
- local advertising campaign
- New Customer Acquisition
- Account-Based Marketing
- Marketing Strategy
- Business Strategy
- Business Development
- Campaigns Management
- Salesforce.com
- Proficient in Microsoft office
- Marketing automation - Eloqua
- Digital campaigns planning and execution
- Paid social
- Budget planning
- French - native speaker
- English - fluent
- Italian - intermediate
- Portuguese - school level
- Team work
- Analysis skills
- Eager to learn
- Project Management
- Determined
- Challenge driven
Agile methodology adapted to Sales and Administrative department
International trade
Marketing and communication
Logistics
Marketing and communication
Logistics
