Sales and Marketing background in Tech Industry with strong focus on Performance Marketing for lead generation and pipeline acceleration, I believe in both numbers and creativity. Currently working on a New Customers Acquisition strategy in UK market combining Demand Generation and Account Based Marketing.
Account Based Marketing Pilot Lead -Design, launch and optimize ABM program on UK market based on targets + Available Market potential -Sales & Marketing agreements
-Accounts selection and tiering -Business oriented campaigns: Pipeline generation or acceleration through multiple channels -Conversion rates Lead to Opportunity between 20% to 40% -ABM represents approximately 10% volume of opportunities delivered for Mid-Market UK&I in 1st quarter
French Market - Campaign Manager (2016-2017) -Launch and optimize marketing campaigns through digital channels - SEM, Display, Social Media - Offline (closing and lead generation events) - Content creation or localization - to promote Sage’s native cloud solutions -Working closely with sales teams to ensure a good conversion rates Lead to Opportunity / Win -Reporting to Marketing and Sales leaders
Company Description
Like the business builders we serve, Sage began as a startup. Our founder David Goldman wanted to automate accounting processes in his own business. He worked with a team of Newcastle University students in the UK to develop software to make it happen—and realised other businesses could benefit from this too. In 1981, he formed Sage. In 1998, Sage came to North America with the acquisition of leading desktop accounting software, Peachtree. Today, Sage has 13,000 employees and serves over three million customers in 23 countries across mainland Europe, Africa, Australia, Asia, and Latin America.
