Vanessa Huichard-Tognarelli
Cross Channel/Digital Expert - Strategy and Implementation for Life science companies
47 years old
ASNIERES SUR SEINE (92600) France
Professional Status
Employed
Open to opportunities
About Me
Throughout +15 years in the pharma industry, I've developed a strong understanding of and passion for the pharmaceutical market. Regarding Multichannel strategies, I'm a strong advocate of qualitative & quantitative KPIs, including customer experience management. Customer-focused, I'm convinced that disruptive technologies are part and parcel of the new go-to-market strategy for life sciences companies.
Senior Consultant/Account Manager
A-Cross Health
Since June 2012
Full-time
France
- Consultancy and project management for life-science companies (Global/regional/local) :
Digital Transformation and Strategy definition
Multichannel integration in marketing and medical strategy
Change management training for Marketing department & Field force (Reps & MSLs)
Implementation : Large project's coordination and supervision - Business Development on Key Accounts (Global, regional and local)
- Project Sponsor for the 5 years company Strategy definition
General Manager
MEDITAILING
Since October 2008
Full-time
PUTEAUX
France
- Increase management & performance's effectiveness (Business development : from 2 to 10 clients in 3 years, +30% GC/year)
- Strategic plan
- Management and ressources allocation
- Team coordination (Team Management of 10 to 25 people (reps, call center agent, project manager, operation's director))
- Marketing strategy and communication
- Definition and creation of the quality policy for the "Certification Prestataire de VM / HAS"
BusinessLine SFE & Portfolio Optimization - Marketing Manager
IMS HEALTH
October 2002
to October 2008
Full-time
PUTEAUX
France
- Localization and development of IMS « Data, Solutions, Softwares » for portfolio optimization solutions and studies
- Marketing support creation for internal sales force and consultants : Sales process, client opportunities qualification, price policy, communication plan
- Create and pilot marketing plans
- Coordination and collaboration with the european headquarter business line
Account Manager Consumer Health
IMS HEALTH
October 1999
to September 2002
Full-time
PUTEAUX
France
- Business development for around 15 pharmaceutical and consumer health companies
- Consultancy (based on market analysis) for Market Research and Marketing departments.
Junior Product Manager Doliprane (Trainee + fixed-term contract)
THERAPLIX (now Sanofi)
April 1998
to October 1999
Full-time
PARIS
France
- Assist the product manager on the "re-launch" and positioning of the peadiatric products.
- 5 months mission on the field (HPCs - GPs and Pharmacists)
Maîtrise de Sciences de Gestion, option marketing, mention assez-bien
Université Paris XII
September 1996
to September 1998
MASTER (DESS) Marketing Santé et Société - Mention Bien
Université Pierre et Marie Curie ParisVI
September 1998
to September 1999
- Cross-channel strategy and campaigns
- Digital Transformation
- Multichannel reps orchestrator Change Management
- Change Management
- Marketing Strategy
- Market analysis
- Key Account Management
- Team Leadership
- French : native
- English : fluent
- Basic notions in Spanish & Italian
