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Vanessa Huichard-Tognarelli

Cross Channel/Digital Expert - Strategy and Implementation for Life science companies

Vanessa Huichard-Tognarelli
48 years old
ASNIERES SUR SEINE (92600) France
Professional Status
Employed
Open to opportunities
About Me
Throughout +15 years in the pharma industry, I've developed a strong understanding of and passion for the pharmaceutical market. Regarding Multichannel strategies, I'm a strong advocate of qualitative & quantitative KPIs, including customer experience management. Customer-focused, I'm convinced that disruptive technologies are part and parcel of the new go-to-market strategy for life sciences companies.
Resume created on DoYouBuzz
  • Consultancy and project management for life-science companies (Global/regional/local) :
    Digital Transformation and Strategy definition
    Multichannel integration in marketing and medical strategy
    Change management training for Marketing department & Field force (Reps & MSLs)
    Implementation : Large project's coordination and supervision
  • Business Development on Key Accounts (Global, regional and local)
  • Project Sponsor for the 5 years company Strategy definition
  • Increase management & performance's effectiveness (Business development : from 2 to 10 clients in 3 years, +30% GC/year)
  • Strategic plan
  • Management and ressources allocation
  • Team coordination (Team Management of 10 to 25 people (reps, call center agent, project manager, operation's director))
  • Marketing strategy and communication
  • Definition and creation of the quality policy for the "Certification Prestataire de VM / HAS"
  • Localization and development of IMS « Data, Solutions, Softwares » for portfolio optimization solutions and studies
  • Marketing support creation for internal sales force and consultants : Sales process, client opportunities qualification, price policy, communication plan
  • Create and pilot marketing plans
  • Coordination and collaboration with the european headquarter business line
  • Business development for around 15 pharmaceutical and consumer health companies
  • Consultancy (based on market analysis) for Market Research and Marketing departments.

Junior Product Manager Doliprane (Trainee + fixed-term contract)

THERAPLIX (now Sanofi)
April 1998 to October 1999
Full-time
PARIS
France
  • Assist the product manager on the "re-launch" and positioning of the peadiatric products.
  • 5 months mission on the field (HPCs - GPs and Pharmacists)