Expériences — Valérie van der Veen

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Experiences

After having roled out the RMN large audience brand in the medical sector (as well offline and online) as Sales Manager, I currently manage and develop audio-visual & multi-channel services within the Health-Avenue division of RMN.

Manage the yearly Marketing Fund, coordinate all online & offline tools to support local franchise business in marketing the brand locally –eg. website (desktop & mobile incl. Admin tech support), SEO, CPC campaigns, guidebooks, d-base driven platform for the franchise network to order marketing tools online, social media coordination, content writing. Trainings of the 29 gyms within the European franchise network. Reporting to the COO and CEO.

Take-over of Spin Healthcare by Newton21 and integration of the latter within the French Vivactis Health Communication group lead to core business repositioning in Healthcare & Well-being communication. As such, thanks to past medical experience, Account Director position was offered within Spin Healthcare.
An opportunity to leave the company in January 2009 for a part-time job (to be more available for my children) made me resign from my position.
Key Accounts: Baxter, GSK (Wavre, Rixensart & Bierges sites), Novartis

Reporting to the General Manager. Supervise a team of 2 accounts (1 below-the-line brand activation, 1 above-the-line). Business development and consolidation using 360° approach, strategic recommendations, people management, budget, timing & quality control.
Key Accounts: Aïki, Barbecook, Devos Lemmens, Happy Days, Imperial, Johnson Controls Headquarters, Lacroix, Meggle, Nissan, VMS

Reporting to the Managing Director and CEO. Supervise a team of 8 (4 accounts, 4 DTP people) developing and producing all below-the-line material (publishing and DM) as planned in the Collateral Schedule. Strategic input, team management, budget & quality control. Interface on a daily basis with Marketing & Sales Directors, General Management and Six Flags European headquarters C.O & top Management in Wavre.
Pan-European Key Account: Six Flags European Division

Reporting to the International General Manager. Supervise 1 Account Executive. Develop national contacts with vendors (payroll, financial, hard & software, insurance, law (…) institutions) to establish the newborn company on the local market. Market research, strategic development, creative platforms, media briefs and follow-up. Content, timing and quality driven implementation, locally and with the US, of all above-the-line material within tight timing and budget constraints.
Interface on a daily basis with Marketing & Sales Directors, General Management and Six Flags European headquarters C.O & top Management in Wavre and Corporate offices in the US.
Pan-European Key Account: Six Flags European Division

Reporting to the General Manager. Supervise a staff of 2 Account Executives and 2 Account Managers in the Publishing team, 1 Account Executive and 1 Account Manager in the CRM team. Coordinate all internal and external resources, budget & quality control, strategic input. Develop and implement reporting tools. Interface on a daily basis with Six Flags European headquarters C.O & top management in Wavre; liaise with Corporate offices in the US. Translate client’s needs into accurate multilingual collateral material produced for their 7 European parks, in line with branding, marketing strategy (developed in conjunction with above-the-line Agency).
Pan-European Key Account: Six Flags European Division (7 theme parks across Europe) member of Six Flags Inc., worldwide leader in one-day theme parks – 38 parks worldwide

Responsible for the global communications activities for pharmaceutical budgets (20%) and one major Belgian chocolate brand (80%): action plans, strategic development and implementation, copy writing and development of below-the-line tools, event support and organization, training of sales team, budget planning & follow-up.
National Key Accounts: Novartis, Solvay Pharma, Ciba Vision, UCB Int'l, (The New) Pfizer, Leonidas

1° Communications Manager
Reporting to the Communications Director (hired to set up a multi-national internal & external communications department). Definition of new budget control systems and cost-effective coordination of internal or external resources, matching strategic and budget plans developped by head of department. Key-responsible of the corporate journal, product sheets/brochures and brand identity style guide. Accomplishments led to becoming head of Communications Department after Communications Director’s departure.
2° Head of Communications Dep’t
Reporting to the Sales & Marketing Director. Supervise a staff of 3 people. Interface with national & European affiliates and translate their needs into accurate global internal & external communications tools (intranet, internet, BtoB and BtoC tools, events and fairs, etc.).
The Suez take-over in 1998 led to a professional reorientation.

Originally hired as Account Executive, accomplishments and organizational skills led to simultaneously centralize overall budgets accounting, supervise the graphic studio and production dep’t.
National Key Accounts: Astra, Abbott, Bristol Myers Squibb, Christiaens, Schering, Schering Plough, Rhône Poulenc, Roussel.

Reporting to the Communications Manager Europe. Responsible for the department's accounting, shootings, product sheets and ads production follow-up, including briefings and cost-effective supervision of external sources. Interface with the Marketing Director, internal sales management, engineering task force. Coordination & follow-up of the customer "Users Group", 1 week annual European event off-site with +/- 500 attendees.

Hired in first instance as Assistant to the Account Manager of the B to B division (multinational clients with sales promotional material in several languages for different markets), one-year achievements proved capable of becoming Junior Account Executive.
Key responsibilities: advise customers on strategy and planning, report on progress, budget control, briefings to internal & external sources, quality control to meet timing and budget constraints.
Key accounts: Atlas Copco Airpower, Honeywell P.A.C.E, Daniel Doyen, Dataprocess Belgium, Sabena Belgium.

Valérie van der Veen