Responsible for the "TEC CRM Evaluation Center" portal development with a team of 12 people. Developed traffic acquisition and converted leads to online B2B customers.
Detailed Description
Assessed Competitive benchmarking/best practices for CRM market & review of proposals made by 40 publishers (Microsoft CRM, Oracle, Pivotal CRM, Salesforce, SAP CRM, Sage, Siebel…).
Coordinated the CRM specialists team, the call centre and IT service for the development of targeted offers and the implementation of specific surveys and measures.
Prepared online satisfaction surveys for TEC CRM members designed to assess quality and relevance of the CRM IT evaluation tool.
Launched online campaigns promoting new targeted TEC CRM offers (IT training, webinar, comparative reports & if scenarios).
Company Description
TEC is a technology assessment group offering technology trend reports and analysis
